Google Adwords: How to Optimize Landing Page for Improved Quality Score

Google AdWords is one of the most effective ways to grow your business. Google once reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.

The prospects seem seductive, but many businesses leave wads of cash on the table by not employing the right strategies. And for many, the technicalities involved are discouraging enough.

Whether you’re just starting out and deem AdWords a good call, or you already have it as a game plan, this article will show you how to improve your Quality Score by optimizing your landing page.

 

 

 WHAT IS A QUALITY SCORE?

Simply, a Quality Score is the quantified quality of your ads, which are weighed on a scale of 1 to 10 – where 1 is the lowest and 10, the highest.

Quality isn’t merely perceived; three factors are always taken into consideration: landing page experience, expected click-through rate, and ad relevance.

 

 

WHY YOU NEED TO IMPROVE YOUR QUALITY SCORE.

The following are some opportunities that an improved quality score offers:

• An Increased Ad Rank: A substantial increase in your quality score shoots your ads some levels up in paid search rankings. This comes in handy in boosting visibility and soaring your website’s traffic.

 

• Reduced Budget: An increased ad rank will, in turn, tighten your belt as regards your daily Adwords budget. All you’ve got to put in is the least amount needed to beat your immediate competitor.

 

• Positive ROI: Of course,  gaining more while paying less will enhance your return on investment.

 

 

GOOGLE ADWORDS: 6 WAYS TO OPTIMIZE YOUR LANDING PAGE FOR IMPROVED QUALITY SCORE

1. Reduce Page Load Time:

Google thinks well of landing pages that load swiftly. This is a no-brainer, as it’s assumed that a super fast webpage is less likely to piss users off, and offer a better experience. Thus, efforts must be made to turbocharger speed. Katharyn Aragon wrote a number of ways to do this.

To better understand what is required of your landing page, view Google’s Page Speed Insights.

 

2. No Deception – Let Your Landing Page Speak Your Ad’s Language: 

Most of the time, users click an ad after sighting an eye-popping item. Thus, you’ll be killing your business by repaying prospects’ interest with a turnoff as a landing page. Take out time to structure your landing page in such way as will reflect your ads’ intent. Magento exemplifies this:

 

As can be seen, the ad highlights the major features of Magento’s services. And underneath the features are three call-to-actions. After clicking the ad title, you’ll find the following:

The above landing page isn’t an unknown zone. It fulfills all expectations triggered by the ad. Hence, it speaks the ad’s language and is a good example.

 

3. Make It Responsive and Mobile Friendly: 

A web developer who isn’t thinking mobile isn’t worth your penny.  Google abhors webpages that aren’t optimized for mobile devices. In April 2016, its algorithm was updated to rank sites perceived as ‘mobile-friendly’ higher in mobile search results. And, today, mobile friendliness is a yardstick for ranking users’ landing page experience.

A mobile-friendly page must be responsive – it should be flexible enough to fit any screen size. To keep pace with the requirements, here are some veritable tips on how to create a responsive website.

Also, exclude elements that will impede your page’s performance and appearance in mobile devices. These include flash, relatively large texts and images, poorly spaced content, and many more.

You can use the Mobile-Friendly Test Tool, Mobile Usability Report, and Hubspot’s Website Grader to measure your website’s mobile-friendliness.

 

4. Get Rid Of Interstitial Ads:

As of now, this is a must-do. Google recently asserted its decision to soon clamp down on sites that display intrusive interstitial and popup ads on mobile devices.

So if you still them use in your site, it’s time you stopped. Being obstinate will not only make your search ranking plummet but also let your quality score fall flat. Against this, your landing page must be seamless.

 

5. Make It Easily Navigable:

Users need to navigate your landing page without hassle. So make it easy for them.

First, a clean and well-arranged layout should be used. Each section must serve a specific purpose.

If your landing page is meant to drive conversions, establish a clear opt-in form and call-to-action.

Showing navigation bars is useful only if your landing page is strictly meant to provide information about your business, and not drive conversions. According to research, users are more likely to get distracted and not fill a form in the presence of navigation bars. In this case, your call-to-action must be enticing enough to make prospects take the desired action and afterward, explore other parts of your website.

If your landing page is meant to inform, navigation bars must be displayed conspicuously. This will decrease bounce rates, and flaunt your page’s quality right at Google’s face.

 

6. Be Credible And Ask Permission: 

Your landing page must look, and be credible. Where there is a form, make explicit why you need users’ information, what you’ll do with it, and also promise privacy.

For example, the above landing page states why users need to fill in their information (to “reserve your grove”), and promises security.

 

CONCLUSION:

Managing an Adwords campaign might come off as a herculean task. But using the right strategies, massive opportunities abound. This article reveals to increase your Quality Score for optimum benefits. Make the necessary changes right away.

 Logo– Stock Editorial Photography

The post Google Adwords: How to Optimize Landing Page for Improved Quality Score appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/google/landing-page-improved

Business Owners and Shopify Developers

Summary
Developing an online store on Shopify might be an easy task because of the accessibility of the e-commerce platform. Yet, to gain competitive advantage amid several online stores present at the platform due to the rising popularity of Shopify, the store owners might need a professional touch at an expertise level. In case, you decide to hire Shopify developers, make sure that the developer has immense experience and fair knowledge from the perspective of website development.

Article
Shopify is a leading e-commerce solution provider containing all the required features and tools ion comprehensive manner. Establishing an online business store is not only propelled by terrific appearance and browsing ease to the customers but, it requires a continuous approach with the determination of making the store more pleasing and leading among the generic equivalents. This way, it becomes more significant for business owners to hire Shopify developers for better reliability. Altogether, it requires a dedicated approach of Shopify developers in making the business worth of selling more than the others with the same motive of getting at the top of the list.

Business owners can choose their Shopify developer that utterly supports the business size with an optimized set of inputs. In this regards, there can be basic store setup, customization of themes and bespoke structure or build and design of the online store. The business owners need to decide the type of service while hiring the Shopify developer from the perspective of the type of business, product, services provided, location, population reach and delivery of product and services. In case, one establishes a small business in a smaller locality, the owner need not go for high customization of themes and investments on the online presence than the business itself relatively. Whereas, the owner cannot simply choose the basic Shopify themes and functionality for their online store that aims to have a nationwide or global level presence. Thus, hire Shopify developers having insights into the basic requirements of the store according to the business as well as the high functionality of the e-commerce store.

At present, there are several specialized Shopify developers, which are involved in designing Shopify stores for business owners, and gained an edge over web developers. If the business owners seek help in the establishment of the online stores only, then as a valid suggestion, they should hire Shopify developers for basic functionalities of the web design. In addition to it, the owners can utmostly go for the high functionality of the store. But, if the business owners are looking for something more than the online presence of store on Shopify, then online store management and SEO practices are additional credible requirements that are needed to be fulfilled for their online stores and hire Shopify developers accordingly.

The best SEO practices and, services & product wise store management of the store requires great detailing and time investment. In such cases, SEO practices on the site, off the site, pay per click (PPC) strategy, social media strategies for numerous platforms with a great degree of accountability and consistency becomes significant approach to get ahead of another equivalent businesses on the platform and a valid reason to hire Shopify developer. As per the rules of product differentiation and market penetration, Shopify has gained the name of a huge market and value in terms of reliable growth of businesses. Ahead, there will be a future, where quality driven websites, online store, and web-based applications will survive the fight among everyone, who dreamt about growth in the world that only accumulates uniqueness.

WeDoWebApps Bio
WeDoWebApps is pioneering the challenges of website and applications development maintaining its position among its worldwide clients for its IT development and research writing services. Notably, Shopify is popular among big names of business owners, as they hire Shopify developers working in collaboration with WeDoWebApps experts seeking perfection from an experienced team of growing leaders.

E-commerce concept image– stock image

The post Business Owners and Shopify Developers appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/e-commerce/business-owners-developers

Education and the Digital Economy: Strategies That Lead to Success

Education and the digital economy will surely play a big role in the future. Similar to how education is a key aspect in the future of every potential student. The billions of online connections made between universities and students make the connection between education and the digital economy profoundly powerful.

Tech should, in fact, support education, and if employed effectively, can have a positive effect on a student’s learning experience. The digital economy gives students invaluable digital to know how to take with them when job hunting or networking.

You will most certainly need digital skills to succeed in business since the global economy demands it. And so are students across the globe. The digital economy’s economic worth is what makes it an essential part of education. Subsequently, education and the digital economy have exceptional value to many academic programs, whether undergraduate or graduate.

 

A principal challenge regarding education and the digital economy is how they are combined. Many scholastic institutions are putting tech first and education second, according to a survey by infoDev a World Bank Group program.

Education Paired with Digital Economy Skills is a Formula for Success

Understand the global workforce trends, and then you can customize your education to digital economy trends. This certainly doesn’t mean you should pick a career based on that alone. However, there is a wealth of ways to combine your education with digital economy skills that will help drive your success.

This may require you to think outside the box regarding your education goals. Most undergraduate degrees solely offer some ICT classes. And these classes may not be what you need to succeed. To get the skills you desire, you may need to enroll in additional online classes at a community college or local tech school.

Information and Communication Technologies (ICT) is a Strategy for Success

One of the most essential strategies regarding education and the digital economy is information and communication technologies (ICT). According to the European Commission, ICT assists students in learning more effectively, efficiently, and even more creatively.

ICT emphasizes innovation by utilizing technology. It helps students address more complex problems with various digitally minded perspectives. ICT also plays a role in the organic learning opportunities at hand in and outside of the classroom.

If you want to enhance your chances of success in the digital economy, ICT skills are indeed irreplaceable. If you want to get that career you have been dreaming about, you will need to have several ICT skills. This will increase your marketability as a potential job candidate, according to Microsoft.

 

Understand How Companies are Utilizing Collaborative Innovations in the Digital Economy

In the digital era, it is essential for companies to become more innovative. It is almost a necessity for them to stay competitive in the global business environment. This is where collaborative innovations play a large role.

As innovative ideas pop up every month, it is important for companies to stay abreast of the competition. And if you want to succeed in the digital economy, you certainly need to be tuned in to the global innovative trends. This makes you an asset in the interview room, as well as the team room.

Collaborative innovations extend to a company, consumers, universities, partners, and startups. Companies are seeing the value in collaboration and are using digital networks to build upon their existing foundation.

In fact, companies with more than 50 percent of their return coming from digital ecosystems, actually see a rise in revenue and profit margins, according to an MIT study. This has also made compatible companies in most industries more successful as well.

Understanding how collaborative innovation works on the corporate level will give you a leg up as a future potential candidate. It may also spark a few innovative ideas of your own design if you plan on using the digital economy as an entrepreneurial route.

 

Understand How the Digital Economy and Education Impact the Global Economy

What are the four careers needed by companies right now? If you have no clue and you are an undergraduate or graduate student, it’s time to do your digital economy homework. According to a Forbes article, Human Resources, Information Technology Engineering, and Finance & Accounting are high demand fields for 2016.

Each one of these fields involves ICT skills, making education and the digital economy essential to you reaching your full career potential. Understand what is happening out there in the real world. This strategy will allow you to examine those needed digital economy skills that have the highest success return.

The digital economy is not solely impacting education. It is altering the job market almost monthly. Research conducted by the European Commission discovered that over the last five years, mobile application development accounted for half a million new jobs in the U.S. alone. These digital economy figures are vital to know, and you need to follow these types of tech trends as another strategy for success.

When thinking about your innovative future, making a solid plan is always a wonderful idea. If your education and career goals include strategies for success in regards to education and the digital economy than you are on the path to success. The digital era is moving forward in a powerful way and will continue to do so. Nearly every career requires ICT skills, and the more you impress those HR recruiters, the more successful you will be.

Online Marketing Concept– stock image

The post Education and the Digital Economy: Strategies That Lead to Success appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/digital-marketing/digital-economy-strategies

4 Simple Ways to Turbo-Charge Your Email Marketing

In the digital age, running a business is all about finding new and innovative ways of grabbing people’s attention. Unfortunately, with all of the content we are inundated with on a daily basis, it can be difficult to reach your target audience, particularly with email campaigns.

The problem with email campaigns is that it is all-too-easy for customers to subscribe and delete their messages without opening them, which can reduce the profitability of email campaigns significantly.

So, how do you reach your target demographic and maximize the efficacy of your email blasts?

The answer is surprisingly simple…

 

1. Personalize Your Campaign.

One of the best things about email campaigns is that they are extremely customizable. Take advantage of this option in your email campaigns and instantly see results.

According to Campaign Monitor, emails with personalized subject lines are about 26% more likely to be opened by customers. The best way to personalize your emails is to get as much subscriber information as possible. You can have your subscribers sign up with more than just their names and email addresses; including other personal details such as gender, zip code and age range to personalize your campaigns even further.

An extremely effective tool for marketers is the ability to segment your email lists. For example, you can section off your VIP customers for special offers or send coupons to those with items still in their shopping carts to incentivize their return to your site.

2. Choose a Compelling Subject Line.

The average person deletes about 48% of their emails, so the key to having your emails make the cut is as simple as choosing a compelling subject line.

A compelling subject line will include an incentive for subscribers to open their emails. Words advertising special offers and deals, as well as words that inspire action (such an “important,” “hurry” and “urgent”), are more likely to catch a reader’s eye.  

Speaking of catching a reader’s eye: you need to format your email campaigns for several platforms. The average person uses at least two devices per day, including mobile devices, laptops, and iPads. Mobile-ready email templates are essential in today’s fast-paced marketing world.  

Remember to be brief, as well! If the email’s subject line is too long, you risk losing his or her attention.

3. Integrate other marketing techniques.

The content of your email is just as important than the subject line.

If the email’s content is too long, your subscribers will lose focus. The key to capturing attention in today’s market is to keep your emails short, sweet and interesting.

Start with keeping your audience’s expectations in mind, and integrate other marketing techniques to meet these expectations.

If your company is advertising a sale, include something like a “shop now” button to direct customers to your site. Buttons for sharing emails via social media outlets and incentives for inviting other subscribers also work well to increase your company’s profit and outreach.

Including bite-sized pieces and taglines to hook your reader’s interest and directing them to your website is also a great way to increase views and drive traffic to your page.

4. Send Smartly.

When you send your email blasts is key to the success of your company.

If you flood your subscriber’s inboxes with emails, you’re going to lose your demographic. Time these emails smartly; experiment with sending your emails once or twice per week or biweekly to see what drives the most traffic to your page.

Don’t forget to do your research!

You can send a campaign out every day, but that still won’t matter if your emails aren’t being opened. According to research conducted by GetResponse, most emails are opened between the hours of 6:00 a.m. and noon.

Many email campaign hosts, such as MailChimp, include analytics to notify senders of when their emails have been opened. Google Analytics also offers insight into when your site experiences the most traffic, which you can use to time your emails for maximum campaign engagement.

Mobile marketing is all about experimentation. While these tips provide a good general outline for maximizing marketing results, there is no one-size-fits-all technique to increase your email campaign’s efficiency.

You’re demographic, your company’s values and your product all play important roles in how your business uses email campaigns.
Try a combination of the above to see what works best for your company! Happy sending!

sending e-mails icons– stock image

The post 4 Simple Ways to Turbo-Charge Your Email Marketing appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/turbo-charge-marketing

5 Technological Tools in the Classroom Teachers and Students Will Love

5 Technological Tools in the Classroom Teachers and Students will Love

Technology has become a staple in our lives. Regardless of how you feel about it, living a life technology-free is nearly impossible. Below are some easy-to-use ways to embrace technology while improving your students’ learning.

Audience Response System

When most people hear this phrase, they think of “Who Wants to be a Millionaire” when they ask the audience for help on a question. The audience will use their electronic voting keypads to enter their answer and the system will tell the contestant which answer was the most popular. Although no one in the classroom is going to win any money, using the audience response system can be quite useful in gauging the knowledge of your students. I once had a teacher who asked poll questions to determine how many students completed the required reading. Electronic voting keypads are easy to use and are wireless.

Online Gaming

It seems like every person in the world is a gamer to some extent. Smartphones make games easily accessible and are handy when you are not going anywhere for a while, such as when you are stuck in traffic, waiting to be called into the doctor’s office, or waiting in line at the grocery store. The logical choice for our technologically savvy students (regardless of age) is to find a game they can use to reinforce the skills they are learning in class. For example, my daughter was dreading math class, but the teacher used an online math game to help them learn their multiplication tables. At the end of the week, any child who had used the program more than three times that week was considered a superstar and was allowed to get a piece of candy. I can remember more than one week of tears because she had not fulfilled her time on the program.

Video Conferencing

Society is becoming more global in every way. Politicians are talking about immigration. Businesses are trying to increase trade with China. The world has become smaller because of advances in transportation. Yet, we know so little about other cultures unless we are exposed to it. Often, there are students in a school halfway around the world who are just as curious about our culture as we are about theirs. Schools often have sister schools elsewhere in the world in order to expose students to live in other countries. There are so many programs that allow the call to be free that it seems a waste to not use the technology.

Online Grading System (and other uses)

The online grading system was begun in order to prevent children from lying to their parents about homework. Teachers would post assignments online in order to allow parents a look into the workload of their child. Since this was met with positive views, teachers began to use online systems to send emails to parents, keep track of grades, and manage absences. Online systems are usually able to be accessed anywhere, which reduces the amount of time you have to spend in the classroom entering grades, etc.

Presentations and Word Processing

I remember when I first went to college and had to type a paper. It was excruciating! I was so slow with the one-finger typing that I wished I had learned how to type earlier in my life. The first time I had to prepare a presentation was terrifying. I had never used the program before. I had watched other students create all of these really awesome projects, and here was mine; bland as can be. Nowadays, computers in the classroom or having a weekly computer lab session have become commonplace. Since paperwork is a part of nearly every job, it is great for teachers to prepare students for this next phase of their life by incorporating word processing or similar programs into the curriculum. It is also eco-friendly and can break the normal monotony of reading from a paper for a presentation.

Ultimately, the decision regarding what type of technology you want to use is yours. Many tools exist to make your life easier, like CloudVote to improve the students’ learning experience and teach them valuable skills they will use for the rest of their lives. Give it a shot and see how it goes!

 interface 3D rendering– stock image

The post 5 Technological Tools in the Classroom Teachers and Students Will Love appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/personal-growth/classroom-teachers-students

7 Common WordPress Issues and Solutions

WordPress undoubtedly is one of the most popular content management platforms across the globe. Yes, it’s free and comes with a galaxy of features which makes life easier for many working over the internet.

However, WordPress too comes with its fair share of annoying things. Yes, these small things can be hiccups that you need to avoid for a smooth run. Dealing with such annoyances is not that tough.

This is common with other effective platforms too. Therefore, as a developer, it’s important to have a clear idea of Ways To Fix Issues With Magento or be it with WordPress. The idea is to garner in-depth knowledge for better usage of these platforms.

Here are some of the commonly faced hiccups in WordPress and easy ways you can fix them –

#1. Setting Backup for WordPress

Backups are very important in the development process. In case, anything bad happens to the website, you can always turn back on the backup to fix things up. However, WordPress doesn’t come with a built-in system.

However, there are a host of free as well as paid backup solutions designed for WordPress that you can rely on and make life easier. Moreover, there is a comparison between the different WordPress plugins available. You can check and download the one that suits the bill.

Some of the popular backup solutions are VaultPress and BackupBuddy among others.

#2. Omit the Uncategorized Category

WordPress offers built-in taxonomies. So, you must be thinking what is taxonomy? Well, there are a number of things that people use in WordPress but have no idea what they are using. The two most popular taxonomies that people use regularly are Tags and Categories.

However, WordPress by default fills every new post into its built-in category “Uncategorized”. If for any reason you forget to assign a category for the post it remains uncategorized which looks highly unprofessional.

However, there are many guides available over the internet on how to fix the Uncategorized title in WordPress. By using the techniques you can easily fix this problem. This is one of the common tips for novice WordPress developers

#3. Changing the Username

When you install WordPress you get to choose a username for your Account. However, the trouble lies in the fact that there is no easy way to change the username once it’s created. Though it is annoying, there are tutorials available over the internet to show you how to change the username in WordPress.

#4. Incorporating more options to Post Editor

WordPress offers two types of writing the section in the post editor. There are two post editor – Visual Editor (a WYSIWYG) and a plain text editor. However, if you switch from visual to text and back again, it can result in the ruining of the text.

Again to go along with the proper format, a smart way is to stick with the Text editor and incorporate more HTML formatting. Again if you wish to continue with Visual editor, then there are plugins that offer advanced formatting options.

#5. Avail Shortcodes in WordPress Widgets

Shortcodes is functionality in WordPress that allows you to write in the text area without any codes. However, by default, this does not work in WordPress text widgets. However, there is an easy and smart way to fix it.

You can add the code – “add_filter (‘widget_text,’do_shortcode) to the theme’s Function PHP file. You can also add shortcode plugins to the WordPress widgets.

#6. Deactivating WordPress Plugins

When there is a troubleshooting area in a WordPress site, it is advised to deactivate all the plugins on the page. So all you need to do is go to the plugin page and deactivate all the plugins.

However, the problem turns grave when you do not have access to the WordPress admin, it’s really irritating. However, there are ways in which you can still deactivate the plugins by using FTP.

#7. Create better image galleries

Though WordPress installation allows you to create galleries, it often turns out to be not so useful as it lacks features like tagging, albums, lightboxes and more. However, with plugins like Envira Gallery, you can create beautiful images on this platform without compromising on speed.

Conclusion

The above situations are some of the common hiccups that developers face while working with the WordPress platform. WordPress as a developing platform is highly efficient, but to master its usage you need to hire experts or educate yourself with solutions to these commonly faced issues.

 webmasters and web sites– stock image

The post 7 Common WordPress Issues and Solutions appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/technology/wordpress/wordpress-issues-solutions

4 Ways to Make Social Media Work for Your Business

 

How do you advertise your business? If you’re spending money on commercials or yellow book advertisements, you may be wasting your time. Social media has a more powerful influence than most other marketing platforms these days, with research showing that 90% of Americans adults have an active social media page of some kind. In the United States, 29% of social media users log in several times a day to check in with friends, post photos and opinions, and even to read up on their favorite businesses.

Social media has such an unparalleled reach and influence that companies who successfully market on these platforms enjoy a growing customer base. However, social media can be difficult to navigate and has its own set of unspoken rules, which is why business owners everywhere need to learn to be more social media savvy. This article teaches business owners to use social media to grow your brand. Here are a few things you should keep in mind when setting up social media pages and communicating with customers.

 (1) Understand the Platforms

From Twitter to Snapchat, there is a social media platform designed for the preferences of every user out there. Facebook is primarily a place where users can enjoy a friendly landing page completely dedicated to the business or owner, while Twitter gives business owners the chance to communicate directly with customers across the world in 140 characters or less. However, choosing the wrong platform can spell trouble for your business.

For example, if you have a clothing company that specializes in all of the latest and greatest styles, opting for a social media platform that isn’t picture-heavy could reduce interest in your brand. However, a social media platform that revolves around simple snaps, such as Instagram, could give your customers a quick glance at what to expect from your Spring line.

Before you choose a social media platform, think carefully about how you want to use your page. Do you want to use social media to answer comments or guest complaints, or do you want to offer a comfortable landing page that offers a touch of your company’s aesthetic? Whatever your goals may be, make sure that your social media page reflects your brand values, and proofread, proofread, proofread. Posting the wrong picture or saying the wrong thing on social media could do extensive damage to your brand value and brand image.

(2) Research Your Target Audience

Another key consideration you is who you are trying to reach. Think about your target audience and what would be most helpful for them online. Do your homework and make use of online analytics to learn what your customers are doing online. Understand their likes, preferences and favorite activities. This will help you decide where you want to be seen online and what kind of social media presence you need to have.

Talk to your customers about what they would like to see online or how you could make their social media experience more enjoyable. Many businesses offer coupons, exclusive event information, or even online sales and giveaways through social media to encourage clients to “Like” their pages or to mention their business in online comments.

(3) Choose Your Talking Points Wisely

The kiss of death for many businesses is saying the wrong thing online for the world to see. Before you make any comments regarding local news stories, events, or even company promotions, think carefully about how your comments could be seen by people who aren’t familiar with your brand. Try to engage with customers in a friendly, professional, and fun way—and avoid any comment that could be construed as bigoted, offensive, or damaging in any way.

To choose your talking points wisely, look to businesses who use social media very successfully, such as The Merrymaker Sisters, Luxury Hair, and Sweet Pure Honey. These companies became popular on social media because of their informal, entertaining, and engaging tone.

(4) Hire A Professional To Monitor Social Media

If you want to make your company look irrelevant, simply set up a social media page and never log in again. Mismanaged social media can make your business look like a graveyard for unanswered questions and outdated advertisements, which is why it is so crucial for you to keep your social media page up to date. To make this process much easier, many business owners these days hire professional marketing companies to monitor and update their social media accounts, offering new information, answering customer questions, and commenting on news elements that could affect the industry. Using a team of marketing experts can also help you to use your social media page to its full potential—so that you can make your company more viable and interesting than ever before.

About the Author

Ryan Chamomile is a co-founder and the CEO of Infogenix, a web design, programming, and marketing company based in Orem, Utah. The company began in 1998 with Ryan as the sole web and graphic designer, but he also became interested in AdWords and Search Engine Optimization when he realized that there was more to developing a site for success on the internet than having an excellent design. He has now been an expert in the Design, SEO and PPC fields for over 15 years. He uses his diverse experience and unique perspective to help his clients’ projects and ideas to flourish.

 social media marketing– stock image

The post 4 Ways to Make Social Media Work for Your Business appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/social-media/social-media-business

Critical Importance of Effective Communication in Leadership

 

The ability to communicate effectively in business is crucial, but very few leaders possess this vital skill. They may be great at talking, but that holds no value if their messages are unclear, communicated in the wrong way, and misunderstood or misinterpreted by the intended audience. To be a good leader, you must give careful consideration to what you are trying to say, the way you are saying it and the words you use. This will enable you to transfer information in a clear, controlled and purposeful way in all interactions and across all channels of communication.

However, focusing solely on oneself is not enough – communication is a two-way process. You need to be able to connect positively with the people you are trying to lead, rather than simply talking ‘at’ them. This requires knowledge, so you will need to possess exceptional listening skills and be astute in your observations of other people within a variety of contexts and situations. Failure to understand those with whom you are trying to communicate will make it incredibly challenging to guide, inspire and motivate them effectively.

So, how does one master the art of communication? It’s pretty easy. Just take on board these five simple tips and you’ll be communicating confidently and effectively in no time at all.

Be specific

Clarity is vital. Vague, ambiguous and overly-complicated messages can be easily misconstrued and will likely result in utter confusion. Your communication should be clear and concise at all times. You want to get to the important point of the message as quickly as possible, so avoid using complicated terminology and superfluous information that may conceal or detract from the key elements. A lot of unnecessary resources will be wasted in an attempt to analyze, clarify and understand your message. In business and life in general, time is of the essence. Use it wisely.

Remain consistent

The information you provide to others must be consistent across the board and should align with your company’s vision and aims. If you chop and change your mind all the time and send conflicting messages, confusion and chaos will surely ensue. Consistency in communication leads to consistency in all operations and activities carried out by, and on behalf of, the business. When everyone is singing from the same hymn sheet, as it were, all parts of the company will move in the one (and intended) direction. This is what you’re aiming for unless you’re actually trying to tank the business.

Stop talking and listen

 To be an effective leader, you need to know and understand your team. This requires less talking (on your part) and more listening. You need to engage with other people, have sincere conversations, listen to them, and demonstrate that you actually care about more than just targets and the bottom line. People are more inclined to communicate openly and honestly with those they trust. But in order to establish trust, you need to form meaningful relationships built on mutual respect and understanding – this cannot be achieved through one-sided, impersonal, corporate communication.

Know your stuff

Be confident in your knowledge of something before attempting to convey information to others. If you don’t fully understand what you’re trying to achieve or what you’re trying to say, it’s unlikely anyone else with has a clue. And you certainly won’t garner much respect or credibility if your knowledge is lacking. You’re the leader, so you’re expected to direct and inspire others through the sharing of accurate information and professional expertise. To be able to do this, you need to know your stuff.

Hone your perception skills

Great leaders have a highly developed sense of awareness. They understand what is going on around them in a variety of situations, and they are able to read non-verbal cues, such as tone and pitch of voice, facial expressions, eye contact, body language and the physical distance between subjects. However, it’s also important to consider these non-verbal behaviors in context and interpret them accordingly. External factors, such as environment and individual personalities, can play a large part in the meaning and interpretation of certain actions at different times. This is why it’s crucial to know your team, establish trust, and develop meaningful working relationships that make you an approachable leader, a great listener, and an effective communicator.

 hands in office– stock image

The post Critical Importance of Effective Communication in Leadership appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/management/leadership/effective-communication-leadership

Avail the Advantages of Effective Apps for Better Communication

Internal Communication managers are constantly faced with the challenge of finding ways to effectively engage employees. It is seen that most of the time relevant information often get lost between emails or e-newsletters. However, in recent years, the rise of apps have allowed organizations to have smooth communication directly with employees and also enabled them to monitor their level of engagement in real time. As per the recent statistics, the use of effective mobile apps for internal communication has increased in leaps and bounds. It can be said that technology witnessed a sharp hike in the past few years and surely, nowadays, apps in smartphones have definitely found a crucial place in today’s digital world.

With the emergence of effective apps, there is no need to shout or send unnecessary emails in order to convey important information. It is believed that apps which you use for your communication needs to offer two things such as the value to the business and should also provide usefulness to employees and if apps fail to provide both these things then the purpose will not be served. Your apps must fit in with how people work and also needs to fit in with the culture of an organization.

There are some very effective apps, used by an entrepreneur for effective communication among team members and some of them are listed below:

Slack

It is one of the apps that is being widely preferred by entrepreneurs because of very easy to learn. In addition, the integration is awesome and any kind of uploading of link or file is shown up inline and if in the future, there is a need to see any conversation then you can easily search it. It also gives an option of creating a Google Hangout from inside a chat room.

HipChat

This amazing app allows people to build rooms around functional teams and bring them together for smooth conversations. It has some unique features in which secure guest access is the most favorite. This is because clients, vendor or anyone in the chat room will only see what you want them to see. In addition, companies are making use of API for automating task and for building some amazing things.

Basecamp

It is a perfect app for minimizing the gap between staff members and clientele. It acts as a savior for sharing files easily and staying in touch with client information and projects. Its docs and files enable you to organize your Google docs, PDFs, images or any other file into the folder. This makes it very easy for your team member to find any file.

Campfire

This chat tool lets you set up password-protected chat rooms. You can invite a client, vendor or any colleague to chat and make decisions. It includes a wonderful suite of extra, most of which are free. Moreover, it has a streamlined user interface, live image previews in the chat room, inline viewing of popular file format and also inline YouTube viewing.

Redbooth

It features a fantastic built-in chat software and features simple task and project management. This means that it is very easy for you to monitor the working of everyone. With this app, you will get no more chaos, intuitive work, and hassle-free project management. It enables you to build project checklists for repeated tasks. In addition, the library of ready-made project templates for almost everything from web design to next hiring on board will definitely amuse you. You can access Redbooth from your iOS, Android or from your iPad. You also have an option of turning your Apple Watch into the ultimate productivity wearable.

Microsoft Lync

It is an enterprise-centered service for communication. It has some amazing features in which the first one is that it gives you notifications whenever a contact becomes available. You can respond to an email using Lync and under this feature, the email subject line appears in the chat window message for easy reference. With it, you don’t have to open a bunch of windows, which means you can manage your conversations from a single chat window. Hence, it can be said that it enables you to have a truly unified communication platform for blending video and instant messaging, which is perfect for your business.

Kato.im

It includes fast as well as a lot of powerful technology, which makes it easy for the team to leverage any previous communication immediately. It seamlessly integrates with GitHub and other services easily and allows companies to provide all context and data behind the conversations. This effective app is being used religiously in both small and large size businesses.

Bitrix24

It makes communication very easy as it includes several options such as group chat, video, cloud, email, a calendar for planning, human resource capabilities and a CRM system to name a few. There is no exaggeration in saying that Bitrix24 offers practical solutions in the proper management of the company.

All the above mentioned are some effective apps which a company can use for hassle-free communication.

 Application Software Icons– stock image

The post Avail the Advantages of Effective Apps for Better Communication appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/technology/apps-2/apps-for-communication

Pitfalls in SaaS Model

Are Google apps, Oracle, and Amazon web services familiar to you? These names have become almost household names, especially in this digital age. We now download or subscribe to Google apps with a simple tap or click of our mouse instead of going out and buying physical copies of these apps. These are some examples of SaaS or Software as Service.

Software as a Service (SaaS), together with Infrastructure as a service (IaaS) and Platform as a service (PaaS), are the main categories for cloud computing. SaaS is a big market and its revenue has reached $14.5 billion as of 2012 and continues to grow. SaaS is very accessible and enables many companies to eliminate the use of hardware acquisition, maintenance, and the need to install and run applications using their data centers. The software vendors not only host but also maintain their servers and databases among others. Gaining access to data using SaaS is pretty easy. All you have to do is have any device with a web browser and internet connection. Compared to the one-time licensing used before, SaaS sold applications by subscription.

Now that we understand how SaaS works, here are some of the drawbacks that we should know in using this service.

1. Data Safety and Access

This is one of the biggest concerns when it comes to SaaS. If there are third-party service providers involved, issues in access management, company data, and business processes will arise and would need attention.  Compared to in-house software applications, SaaS rely on hosted solutions or a third party provider. Conducting extensive research on the methods of the vendors for data security, backup and restore is essential for businesses. Aside from this, data can be at risk when employees access it on outside connections that are not secured.

For consumers, the Service Level Agreement (SLA) should present the ownership of the data so paying attention when availing these services is very important.

2. Vendors Going Out of Business

In the software industry, vendors may come and go due to business failure or industry consolidation. This can be a concern for vendors and consumers. However, some vendors allow for access to users even if this happens.

Consumers have to make sure that the agreement between them and the vendors allows them to export data from their provider. The SLA should state the duration and what type of format their data is accessible while the applications are still present.

3. Internet and Operating System Limitations

Since SaaS can be accessed using a device that has a browser and internet connection, applications strongly rely on these. Consumers need to ensure their device is capable of handling applications based on their requirements and that they have a stable internet connection.

SaaS relies mainly on a stable internet connection and having downtime can interrupt your usage. Compare using Microsoft Word to Google Docs; MS Word is packed with more features compared to other platforms and can be used offline. Looking at this example, it can be troublesome especially for businesses since this can result in time and resource being wasted. Another issue is the compatibility of the devices. There are application software packages that are only compatible with Windows or Linux and can pose an issue with Mac users. Aside from this, functions and features vary and would need evaluation on the user’s part. However, as Mac users are growing, some SaaS companies support other web browsers now and enable all OS access to applications.

4. Data Storage Regulations

When it comes to data storage, industries and countries have different regulations with data protection and this can be an issue. Businesses should implement SaaS models that align with the requirements.

5. Unpredictable costs

Consumers were unsatisfied with the unpredictable costs of SaaS implementations. This is due to the low predictability in maintenance services and sales support among others.

SaaS presents very promising gains for businesses. It is accessible, versatile and customizable to users. However, SaaS do have its pitfalls and these should be considered especially on the company’s needs. Using this service is not for everyone and individuals looking for SaaS solutions should re-evaluate options before proceeding to this kind of services.

graphic with icons– stock image

The post Pitfalls in SaaS Model appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/technology/cloud-computing/pitfalls-saas-model

Key Social Media Statistics and What Your Business Can Take From Them

They say that statistics can be used to prove anything, but this does the sheer power of numbers an immense disservice. On a fundamental level, statistics can offer a fascinating insight into a specific target market or a crucial business discipline, helping you to refine your strategy and overarching approach in the process.

This is certainly true in the world of social media marketing, where numbers reflecting the size of the market and the typical behavior of users can prove invaluable to business-owners. Without this insight, it is almost impossible to optimize the ROI on your social media marketing efforts, while it can also be difficult to determine a viable strategy for each individual campaign.

3 Seminal Social Media Statistics and What They Mean for your Business

So if you are to build a genuinely effective and engaging social media presence, it is imperative that you research the market and its most insightful statistics. This will help you to make informed and ultimately profitable decisions, whether you looking to build consumer loyalty (and maximize the value that each customer holds for your business) or market a new product range.

To help you on your way, here are three of the most interesting statistics for 2016 and an insight into what they mean for your business: –

1. 91% of Retail Brands Use 2 or More Social Channels

While this statistic is focused on retail brands, it reflects a wider trend in the behavior of corporate social media users. A staggering 91% of retail outlets now utilize two or more social channels, as they look to create an integrated profile that can optimize their reach across targeted customer segments.

This trend has also been driven by the fact that one million new mobile social users are added each day, as this has created a new medium through which brands can directly engage customers. As a result, brands have been forced to embrace social platforms that are accessed predominantly by mobile users, including Twitter and increasingly popular outlets such as Snapchat.

This empowers real-time communication and engagement with customers, which can help to create more emotive connections and genuine relationships.

The message here is simple; you must look to research your target audience and the precise segments that you are looking to engage through your campaigns. This will help you to create an integrated and optimized presence that includes multiple social channels, based on the core user demographics associated with each one.

2. Blogging and Social Media are the Most Effective Content Marketing Tactics

According to statistics, blogging (65%) and social media engagement (64%) are the two most popular and effective content marketing strategies in action today. These two entities are no longer mutually exclusive either, as the two can dovetail seamlessly to drive a more effective and ultimately impactful marketing campaign.

With more than 56 million blog posts published each month on WordPress alone, it is clear that this channel represents an ideal medium through which to add depth to your social media profile. Similarly, your integrated social presence can serve as a platform from which you promote your blog, including all of your carefully cultivated content and any insightful guest posts that you may have published.

With these steps, you can begin to establish your brand as a thought leader, as you first develop a voice and then ensure that this reaches as many target consumers as possible.

With this in mind, it makes sense to actively integrate your blogging and social platforms, using actionable icons to encourage sharing and solicit comments from readers. The result of this is that you will combine your two most potent content marketing tactics, while also ensuring that your social media campaigns are able to engage customers through the insightful copy.

3. Facebook Now Sees 8 Billion Average Daily Video Views

Historically YouTube has been the dominant social video channel, and in some ways, this status remains unchallenged. This site is now facing serious competition from social giant Facebook, however, which now reports a staggering eight billion daily video views from 500 million unique users.

When you consider this alongside the fact that YouTube boasts an estimated one billion unique users, this hints at a staggering trend that underlines the importance of video marketing within the social arena.

Clearly, there is a growing demand for video content among consumers, so brands must ensure that they feature this as a staple feature of their marketing campaigns. From VOD (video-on-demand) advertising to customer testimonials and brand narratives, it is crucial that businesses look to develop a proactive content creation strategy that places an emphasis on video marketing across channels such as Facebook, YouTube, and Vimeo.

This should also be augmented by additional examples of rich media too, including images, graphical icons and of course supportive text.

When you do begin to create and share videos socially, however, be sure to pay attention to the important technical elements. The most crucial of these is the selection of a host site, as it while be tempting to upload videos to your own website that can cause significant in terms of landing page loading times. Instead, we recommend that you host your videos through a third-party resource such as YouTube, before sharing these and embedding them on your own site.

So there you have it; three insightful social media statistics that can inform your marketing strategies. There are more, however, so be sure to research the market further to ensure that you get the most out of each individual campaign!

Social media– Stock Editorial Photography

The post Key Social Media Statistics and What Your Business Can Take From Them appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/social-media/media-statistics-business

Mobile vs Desktop: Understanding Digital Marketing Trends

A 2016 report by analytics company, Comscore has leveraged data points to make sense of US digital audiences and their behavior across desktop, mobiles, and tablets. The report suggests that mobiles are becoming the drivers of online retail and that mobile ad spending will see a significant increase in 2016. I used the report to compare consumer trends for desktop and mobile online commerce. By comparing the time spent on websites, conversion rates and consumer spending we get a good idea of how mobiles are steering digital marketing in a new direction.

Time Spent on Desktop vs Mobile

 

With the global smartphone market growing by 40% in two years (2013-2015), a larger number of people are spending more time than ever on their phone. Time spent on smartphone increased from 441,693 mins to 787,541 mins from 2013 to 2015; a 78% jump in usage time in 2 years. Desktop usage has stagnated during the period with usage time decreasing by 1%.

Conversion rates

 

There is a huge disparity between time spent browsing on mobiles and actual purchases being made. 60% of time spent shopping online is on mobile but with only 16% of the total money spent on purchases. Desktops win this round with a shorter browsing time of 40% and 84% of total dollars spent.

This monetization gap for m-commerce, between browsing time and dollars spent, will continue to reduce over the years. But, bigger screens and added security measures tip the scales in favor of desktops for now.

Time spent by content category

 

Social networking leads the pack with 19% of the total digital time spent. 67% of people access social media via their smartphones while 21% use their desktops. Tablets users remain relatively small at 12%.

Facebook and Instagram

On average, smartphone users spend 16.2% of their time on Facebook with 2.1% of it spent on Instagram. With desktops, the percentages fall to 9.9% for Facebook and 0.1% for Instagram.

YouTube

The total time spent on YouTube is up for both mobile and desktop. While viewing time on the desktop has increased by 8% in two years (2013-15), the time spent on mobile has almost doubled (+95%). As phones grow more powerful and internet speeds continue to improve, people have the facility to consume video wherever they are, whenever they please.

A majority of people will be exposed to a social media marketing campaign through their mobile. Social media marketers should tailor their content keeping the smartphone user in mind.

Consumer Spending

Emarketer statistics for 2014 put sales via desktop at the lead with a 75.1% share of total US E-commerce revenue while mobile lags behind at 11.2%. Most consumers still prefer to browse through items on their mobile and make the final purchase via a desktop.

 

But a changing trend is apparent with m-commerce seeing a Y/Y retail spending growth of 56% in 2015. Desktop e-commerce experienced moderate growth at 8%. Mobile is steadily gaining momentum to become the leading driver of revenue for online retail.

What are they spending on?

 

Video Games, Consoles & Accessories, Toys & Hobbies, Sport & Fitness are the fastest growing categories in online retail with the majority of their growth through mobiles. This suggests that customers are more willing to spend on inexpensive, uncomplicated items through their mobile while preferring desktops for more expensive purchases.

The article “2016 U.S. Cross-Platform Future in Focus” is made available for free by Comscore here.

Digital marketing concept– stock illustration

 

The post Mobile vs Desktop: Understanding Digital Marketing Trends appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/digital-marketing/understanding-marketing-trends

Saving Money Versus Investing Money

Before you decide to save and invest your money, you need to evaluate the risk against the potential return that you will receive. It is best to both invest and saves your money at the same time. The difference is that when you invest, you have a much higher possible return, but also an increased risk.

Every day you are making financial decisions that impact your life. In order to be a thriving investor, you need to make investing and saving a part of your daily routine. Many ask how to save money to use for investing. You will be surprised how little savings it takes to begin your path to riches. You might invest $20 or you might invest $1000. You need to invest an amount that you feel comfortable with after all of the bills are paid.

Before Investing Money

 

Before you invest money, make sure you have prepared the following important things. Make sure you have paid all your debts or liabilities. Make sure before you invest you have your cash reserve or the emergency funds needed to help you in case there is an emergency so that you will never pull out your investment.

The ideal amount of emergency funds should at least 3 to 6 months of your income. So, if your income is $2,500 per month. You should have $15,000 emergency funds good for 6 months.

You should also have to buy life insurance. Life insurance is for protection. You need a life and/or health insurance just in case something bad happened to you. The insurance can help your family to recover from financial losses in case you died or fall sick.

The ideal life insurance coverage should at least 3 years of your total annual income. If your annual income is $60,000, you should buy life insurance that has a face amount of $18,000 good for 3 years to help your family to recover from financial losses.

After you have paid your debts, have emergency funds and bought insurance, it’s time to know your risk appetite.

Know Your Risk Appetite.

It always depends on your age, of course, if you’re still young, you can take high risk and for the mid-40s to 50’s you have to take a medium risk and for 50s and above, they should only take low-risk investments.

• For low-risk investments, money market funds, time deposits, and bonds are appropriate investments.
• For medium risk investments, a combination of bonds with equities is appropriate investments.
• For high risk, you can choose to invest purely on stock equities.

Make an investment Goal.

After you analyze your risk appetite, you have to make an investment goal. What is an investment goal? It is goal wherein you should know the purpose of your investments, how much should your investment cost you every month or annually. When should you start investing and when is your plan to redeem your investments.

Take the investing Action.

A plan is good if you work for it. You can never see a result of your investments if you didn’t work your plan. You have to take action, just do one thing at a time. From opening your investment account, funding your investment account. And if you choose to invest in the stock market, you should buy your first stocks, you don’t need to be afraid. All is easy especially if you really want to grow your money. Just ask the financial advisor or financial experts, there are advisors in the bank or any financial investments firms.

Achieve financial freedom.

Saving is good because it will teach you the habit of managing your money. If you are a disciplined money saver, you will also be a disciplined investor. Set aside money from your salary or income every month and fund your investments account such as mutual funds, stock brokerage account or fund your savings account intended to use as a business capital.

In conclusion, It is highly recommended to do your math in parallel with your research project. Do not depend on other’s research because they may not be accurate as what you hear. Probably it is not wise t believe everything that gets into your ears. When you assess the risks and rewards of investing your money in a particular area, be sure to be reasonable enough to distinguish the advantages and disadvantages. Do not invest your money in a hurry rather stop for a while, think twice and then take the decision because every decision you take today is going to influence your tomorrow. In short, an investor has to be wise enough in evaluating all the factors involved in investing money. Better his decisions better are his chances of high returns.

 business partners in office– stock image

 

The post Saving Money Versus Investing Money appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/finance/financial-planning/saving-versus-investing

AdWords: How to Optimize Landing Pages for a Better Quality Score

Google AdWords is one of the most effective ways to grow your business. Google once reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.

The prospects seem seductive, but many businesses leave wads of cash on the table by not employing the right strategies. And for many, the technicalities involved are discouraging.

Whether you’re starting out and deem AdWords a good call, or you already have it as a game plan, this article will show you how to improve your Quality Score by optimizing your landing page.

What is a Quality Score?

Simply, a quality score is the quantified quality of your ads, which are weighed on a scale of 1 to 10 – where 1 is the lowest and 10, the highest.

Quality isn’t merely perceived; three factors are always taken into consideration: landing page experience, expected click-through rate, and ad relevance.

Why You Need to Improve your Quality Score.

The following are some opportunities that an improved quality score offers:

• An Increased Ad Rank: A substantial increase in your quality score shoots your ads some levels up in paid search rankings. This comes in handy in boosting visibility and increasing your website’s traffic.

• Reduced Budget: An increased ad rank will, in turn, tighten your belt as regards your daily Adwords budget. All you’ve got to put in is the least amount needed to beat your immediate competitor.

• Positive ROI: Of course,  gaining more while paying less will enhance your return on investment.

Follow these tips to optimize your landing page for a better quality score:

 

#1. Reduce Page Load Time

Google thinks well of landing pages that load swiftly. This is a no-brainer, as it’s assumed that a super fast webpage is less likely to piss users off and to offer a better experience. Thus, efforts must be made to turbocharger speed. Katharyn Aragon provides a number of ways by which this can be done.

View Google’s Page Speed Insights, to better understand what is required of your landing page.

#2. No Deception – Let Your Landing Page Speak Your Ad’s Language

Most of the time, users click an ad after sighting eye-popping items. Thus, you’ll be killing your business by repaying prospects’ interest with a turnoff as a landing page. Take time to structure your landing page in such ways as will reflect your ad’s intent. Magento exemplifies this:

 

As can be seen, the ad highlights the major features of Magento’s services. And underneath the features are three calls-to-action. After clicking the ad title, you’ll find the following page:

The above landing page isn’t an unknown zone. It fulfills all expectations triggered by the ad. Hence, it speaks the ads’ language and is a good example.

#3. Make It Responsive and Mobile Friendly

A web developer who isn’t thinking mobile isn’t worth your penny.  Google abhors webpages that aren’t optimized for mobile devices. In April 2016, its algorithm was updated to rank sites perceived as ‘mobile-friendly’ higher in mobile search results. And, today, mobile friendliness is a yardstick for ranking users’ landing page experience.

A mobile-friendly page must be responsive – it should be flexible enough to fit any screen size. To keep pace with the requirements, here are some tips on how to create a responsive website.

Also, exclude elements that are likely to impede your page’s performance and appearance in mobile devices. These include flash, relatively large texts and images, poorly spaced content, and many more.

You can use the Mobile-Friendly Test Tool, Mobile Usability Report, and Hubspot’s Website Grader to measure your website’s mobile-friendliness.

#4. Get Rid Of Interstitial Ads:

As of now, this is a must-do. Google recently asserted its decision to soon clamp down on sites that display intrusive interstitial and popup ads on mobile devices.

If you use these, now is the time to stop. Being obstinate will not only make your search ranking plummet but also make your Quality Score fall flat. Your landing page must be seamless.

#5. Make It Easily Navigable

Prospects need to navigate your landing page. So make it easy for them.

First, a clean and well-arranged layout should be used. Each section must serve a specific purpose.

If your landing page is meant to drive conversions, establish a clear opt-in form and call-to-action.

Showing navigation bars is useful only if your landing page is strictly meant to provide information about your business, and not drive conversions. According to research, users are more likely to get distracted and to not fill a form in the presence of navigation bars. In this case, your call-to-action must be enticing enough to make prospects take the desired action and explore other parts of your website.

If your landing page is meant to inform, navigation bars should be displayed conspicuously. This will decrease bounce rates, and flaunt your page’s quality right at Google’s face.

#6. Be Credible And Ask Permission: 

Your landing page should look, and be credible. Where there is a form, make explicit why you need a user’s information, what you’ll do with it, and also promise privacy.

For example, the above landing page above why users need to fill in their personal information (to “reserve your grove”) and promises security.

Conclusion 

Managing an Adwords campaign might come off as a herculean task. But, using the right strategies, massive opportunities abound. This article reveals some ways by which your Quality Score can be increased for maximum benefits. Make the necessary changes right away.

Man’s hands using a smartphone– stock image

The post AdWords: How to Optimize Landing Pages for a Better Quality Score appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/landing-pages-score

5 Ways to Win the Trust of Your Customers

presently am working on a blog project that allows users the benefits of downloading for “FREE” PLR and MRR products. I decided to take some lesson learned when I was starting out with this blog to play.

When I started with this very blog you’re reading, I made certain mistakes I wouldn’t have made if I had known what I knew today. Back then, there was no functioning email subscription box right from day one. It was added to the site later, don’t laugh at me; I was just a juvenile then.

So, this I had the plan to correct with my new project before launching it and some other lessons learned so far in blogging.

Things that could make you win the trust of your customer from the word go if follow and apply correctly to your new projects.

I Need an autoresponder that suits my need and budget.

Really don’t have the cash to go for the big boys in that field like Aweber, male chimps and get a response. I decided to settle for a local auto-responder service company for a while, while on their site with my credit card on the table to make the payment: something made me close the tab immediately and head for the next competitor.

Something really pisses me off about their marketing and content strategy, something I would like to share with you today, so you don’t commit same mistakes thinking you’re going to win the heart of your prospect that way.

Some of the reasons below are what actually turn me off instantly while some will cost losing your existing customers even if you already have them as a loyal subscriber. Only time will tell.

5 Ways To Win The Trust Of Your Customers

#1. Exaggerating the benefits.
I don’t like it when a sales page tells me am going to be making thousands of dollar working for just an hour daily with just a few clicks of the mouse. Is obvious that’s a pretty scam.

Don’t overhype the benefits.

A human being is quick in spotting this type of sales speech as a scam. While some customer may be little naive about this, still keep it simple and reasonable. Cause if they went on buying, they will end up disappointed and never trust you or your product in the future.

#2. Deliver on your promise.
This where the above point comes to play, promise what you’re sure of and not dream pipe.

If you promise to deliver the product in PDF format don’t go ahead telling your customer to pick up the CD delivery at the post office or wherever after they’ve made payment.

That’s a good way to kiss your customer goodbye.

#3. Write Your Sales Page For Human.

This is no brainer unless you’re just learning content optimization guide. Stop stuffing your sales page with the keywords you’re targeting. You’re selling to human not robot, so why writing with the spiders in mind.

I tried to read the sales page but it just doesn’t mean something good, cause everything to read awkward and backward. Is obvious they are not caring about the feelings of their customers but to rank high in the search result.

What happens after you rank high in SERP and the customer is not happy with your services?

You won’t make the sale and worse still you lose that visitor for good and don’t expect another chance. It only takes one second to make the first impression.

#4. Build Good And Reputable Image Online.

This is more important than the rest in the list, I think it should have come first. But nevertheless, here you have it.

No matter the situation or circumstances, try all you can to protect your dignity and image online. Build a name for yourself, a name you can be proud of and people will be happy to recommend it to others.

Whatever comes online is there for long even after you, every page are archived in many search engines and is there for everyone to see. Some customer may want to deal with you but before that, wish to run a search to see who you are.

Those forum conversation, those social media gossip, and the likes are there to tell all about you. So be careful what name you give yourself and the things you get involved.

#5. Attend to Your Customer.

It is a bad idea to have 24 hours customer care icon on your site while no one is ever there to answer the call or engage in chat. I have come across many e-commerce sites with large bogus female image telling the prospect live 24hours customer care support.

If you’re not chanced to respond to customer’s complain every day, then don’t tell them you will on your site. Is better you state clearly when they should expect any response from you.

I prefer telling my customers to give at least 48 hours for any response to their email from me. I know it won’t take up to that for me to respond to their mail, but I prefer giving that time so as not to put myself under any unnecessary pressure.

In conclusion, I hope you’ve learned something here today. If you’re planning on selling to your customers, use the above strategy, tactics and some other useful ones you know of. Combine together and see how it worked out for you.

Thanks for reading through, voice your opinion in the comment box below. Share your experience with the rest of the world.

Payment in the supermarket– stock image

The post 5 Ways to Win the Trust of Your Customers appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/customer/win-trust-customers