Top Tips For Your Best Business Event Yet

Planning an event takes enormous preparation, from finding the right venue to promoting the event itself. But when the big day arrives, there’s still plenty to do.

These practical tips will help you have the best event yet.

1. Location and signage

You’ve found your perfect location, but imagine if this is your first time to the area, how easy is it to find? Think about where most of your clients are coming from; where will they need directions from to ensure they arrive in good time and without the added stress of getting lost?

When providing information about the location of the event, use  what3words to help guests find the exact location – available as both a desktop site and as a mobile app.

Once inside the venue is it clear what things are, and where? The usual suspects that need clear signposting are the toilets, food and beverage and help areas.

2. First aid

However many numbers of people your event is designed to attract, you are responsible for ensuring all health and safety measures are in place.

Find out if there any first aiders on the staff, or if one will need to be trained. Invest in someone who is a core member of the team for first aid training.

On the day, it’s vital that team members know who the dedicated first aider is, as well as where to find them. Ensure guests know where to go in case of an emergency too. This could be written in the event brochure if there is one, along with clear signage in the venue itself.

3. Catering

There’s nothing worse than an event that hasn’t catered properly for the number of guests. The general rule of thumb is providing one pound of food per adult and half-a-pound per child and remember to provide for a variety of dietary requirements.

Ensuring there’s a ready supply of hot water for the all-important tea and coffee shouldn’t be overlooked. It’s worth investing in a commercial water boiler to ensure you have instant hot water whenever you need it.

If your event is serving alcohol remember guests tend to drink more at night compared with daytime drinks.

4. Licenses

An important part of any event is ensuring you have all the relevant licenses. Failure to do so could result in a hefty fine and could even mean your event is closed down. Common licenses include:

• Playing music
• Providing food
• Using public land
• Selling or providing alcohol

Contact your council for a Temporary Event Notice.

Conclusion

Even after all the planning, preparation and perseverance, sometimes things can go wrong. If you haven’t got a Plan B in place, stay calm, and think logically. Is there anyone on the team that has the expertise to resolve it, or is it something completely out of your control? Sometimes, things just go wrong and it’s how you react that will dictate to the guests whether it’s a mediocre event or a marvelous one!

Event Management – DepositPhotos

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source https://tweakyourbiz.com/business/event-management/best-event-tips

Winter Car Care

Winter-time can place a considerable strain on the average car. Repeated freeze-thaw cycles can lead to mechanical stress and failure, road conditions can worsen, placing strain on tires and suspension. Then there’s the chance of getting caught out in a blizzard!

If you’re a driver, then you should make a point of protecting your car against wear-and-tear, as well as winter-related hazards. Let’s take a look at some of the steps you might take.

Don’t drive in treacherous conditions

If there’s a lot of snow on the way, or if it’s already falling, then you’ll be at increased risk of suffering a car accident. Of course, that doesn’t mean that you need to stay in the house until the weather improves, but a little bit of caution is justified. This applies especially to drivers who are out in the countryside; if possible, arrange to work from home. Your car warranty might not cover damage inflicted while driving recklessly, so if you’re in doubt, don’t risk it.

Drive cautiously

Poor conditions on the road make it a good idea to exercise caution. Slow down as much as you’re able, and make sure you leave a gap between yourself and the vehicle in front. If you’re caught out in the snow, you might need to retain a little bit of pace to stop yourself getting stuck: 10mph should be considered a maximum in deep snow, however.

Check your tires

In the UK, the law requires a minimum tread depth of 1.6mm, or around the thickness of the border of a 20p piece. This is, however, a minimum; to be safe, you’ll want a tire that’s considerably chunkier than that. And this applies especially in wintry conditions, where grip is a considerable issue. Your tire may come with a tread-depth indicator – that’s a slightly recessed rubber bridge in the middle of the tread. When the surface of the tire is the same depth as the top of this, it’s time for a change.

You’ll also want to regularly ensure that your tires are adequately inflated. If they aren’t, then they’ll be deformed by the road, and won’t grip as well as they should.

Charge your Phone

If you’re out in snowy weather, you may get stuck. But with the help of your mobile phone, you’ll be able to call in assistance should you run into difficulty. Having a phone on you is not, of course, a reason to use it while you’re driving.

Check your Battery

Car batteries have a limited lifespan, and they tend to fail most often during winter. If you notice that it’s taking a while to get your car started in the morning, it might be a sign that failure is imminent. Get it checked before you get stranded.

Winter Car – DepositPhotos

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source https://tweakyourbiz.com/growth/personal-growth/winter-car-care

10 Common Mistakes Of Novice Editors

Post-production is an important stage in any photoshoot that can significantly improve any image. However, editing is not easy and many beginners can’t cope with this task due to lack of experience. It’s not the main thing to learn all the settings and tools. Understanding what you want, having a sense of balance and style are much more important. Statistics show that these 10 mistakes are the most common among novice editors.

10 Common Mistakes

1. The Contrast is never enough

Many people think that a photo with the added Contrast looks brighter and more expressive. It is, but it’s necessary to know the limits. Saturated colors look attractive, but only while they look natural. Images with artificial tones look ridiculous, especially if we talk about a photoshoot in a natural environment.

2. Blurring a background is not always a good idea.

The decision to blur the background completely is usually made by those photographers who forgot to adjust the exposure while photographing and want to fix it. Unfortunately, this trick doesn’t work. This photo editor tool is simply not designed for this. You can blur some objects but not the whole background. It looks unnatural and you can’t achieve the same effect as with the correct exposure.

3. Black and white photos aren’t as simple as they seem

Monochrome images always look more mysterious and attractive. Therefore, many aspiring photographers try to use this technique to improve their photo or even fix it. But it’s not so simple, because not every image is suitable to make it black and white. Dim colors, especially grays and browns, make the picture “dirty”. This problem is difficult to fix, so it’s advised to study the rules of monochrome shooting before starting.

4. A bright object on a monochrome photo

You probably saw a lot of black and white images with one bright object and understand how easy it is to make such a photo. Many beginners try this effect considering that it will bring some freshness to their picture. However, this trend has already gone and such images look shots and unprofessional. Play with the colors in the original photo or customize the beautiful monochrome effect.

5. Perfect skin and extra makeup in the photo

Working with the model’s face in the photo is the most crucial moment during retouching. Editing skin and removing imperfections is fine, but do not go beyond naturalness. Beginners often don’t know how to maintain balance, so they make the skin too smooth as if it was a mannequin. Until you learn to see the line between natural and artificial, look at the original image sometimes during editing. Also, remember that some facial imperfections such as moles may be a distinguishing feature of the model.

6. Wrong facial retouching

Many models don’t recognize themselves in the photo after retouching often due to the editor’s unsuccessful desire to make the face perfect. Each person has their own unique facial features that should not disappear in the picture. It’s a fact that the camera makes objects larger, so slimming a face and working on the contour is necessary. You will greatly facilitate your work if you use a face editor. Retouch me app retouchme.com makes it easy to fix flaws without changing the originality. The program was created by specialists in the field of image editing. You can use this face editor online.

7. Too white teeth

Another mistake during face editing is the excessive whitening of the teeth of a model. Of course, if the smile is not white enough, it needs retouching, but don’t go too far. Always remember to stay natural and look at the original photo.

8. A large number of effects are as bad as their absence

Editing is necessary in order to emphasize or improve the existing qualities of the photo, but not to overlap them. Using a large number of settings, textures, and effects, you only go away from the original in the wrong direction. Always keep a balance and remember that the image should look natural to please the one who looks at it.

9. Sharpening a defocused image

If a picture is failed and looks blurry, do not try to correct it with sharpening. It won’t lead to anything good, but only a waste of your time. Such images look unprofessional due to a clear overabundance of editing. The best solution is to forget about this picture and look for something new to work on.

10. Trying to cut out the background … to replace it with another

If you are not satisfied with the background in the photo and you want to transfer the model to another one, forget about it. Even image editing wizards can’t do it unnoticeably. If you like experimenting with backgrounds, take pictures with a chroma key to facilitate the post-production process. Alternatively, take a photo with the right background right away.

Conclusion

In general, you can see that the essence of all the mistakes is the desire of beginners to demonstrate as much as possible of what they learned about photo editing. This is a wrong approach as the essence of retouching is that no one should notice it. Remember that you must not reveal your secrets. If you want to do this permanently, then you will have a lot of time to try out all your knowledge.

Photographer – DepositPhotos

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source https://tweakyourbiz.com/business/start-ups/novice-editor-mistakes

5 Interesting Social Media Techniques That Will Dominate in 2020

1. Content Is EPHEMERAL

The term ephemeral stands for – lasting for a very short time, it is going to be a part of the upcoming social media trends through content writing.
Although content plays a huge significance in the marketing success rate, when it comes to Social Media, the life of content is bifurcated into different lifelines.

This chart can give you a clear idea about the content lasting graph, but this should not deter you from posting the content on these channels, but it only speaks of the viral buzz caused.

On the other hand, the worth of social media cannot be summarized in a few words as it can help your business to reach the peak of success in no time.

Henceforth, you need to follow a strategy wherein you must include the relevant elements in your content as per its lifespan and let the virility to reach your posts.

Also, remember in certain platforms content which appears just for 24 hours and then disappears on its own, such as the WhatsApp status, SnapChat, and other social networking sites, here it guarantees the huge popularity in that short span of time and can help you to gain more followers and customers consequently.

As a marketer it is very obvious for you to get petrified of seeing the short-life of your content and on the top of it the amount of efforts, time and money is spent, in curating also becomes a troubling question for you, and you feel, whether you should go for it or not, but on an honest note, this might sound risky to you from every possible manner, but eventually it is not, since such contents can really turn the table upside down for your marketing efforts, and make your posts gain much traffic and audience in no time.

The only strategy you need to follow here is to make the content engaging, fitting the demands of users and reaching them as per their timing.

2. Adapt Every Trend & Don’t Be Rigid

Any business has a specific audience genre and serving that set of consumers, many marketers feel that giving the limiting access to some of the limited channels would benefit, as they find their niche audience to be accessed on specific channels only.

Well, it is the wrong approach, maybe your audience would be using a specific channel, but this is not at all guaranteed that all would be following it, hence you need to expand your reach and must try different channels also to broaden the visibility of your business.

The moment you decide to play rigid, the same moment you lose a larger chunk of the users because users look for something seamless and convenient…where they can access your business with just one tap, so ensure to keep the doors open for all the channels and ensure to make it as convenient as possible.

There are many instances when some unexpected resources have carved a funnel for ROI building, so don’t limit yourself to any specific channel only, but ensure to create the presence on every possible resource available online.

3. App Marketing Content Needs To Be Engaging

When we talk about social media then everything which can make the user stay engaged for endless hours on the social media channels must be a part of your campaign. Here you need to play smart and need to create the content, which has every possible element to keep the users stay hooked to your content.

It can be in any form, be it graphics, video or succinct content, but must be curated as per the audience type. If you are sounding like a report or detailed information, trust me no one would prefer to read your post.

The reason is very obvious because social media is all about instincts and quirky content, which users can access at any point of time while moving in the metro or sipping their early morning coffee, so the more crisp and short it would be, the better and ever-lasting impact it would leave on your readers.

Your audience judges your brand by your social presence and the way you handle it, so don’t sound offensive, derogatory or unprofessional through your posts, but your post must encourage the audience to build trust in your brand and pick your services after seeing your social posts.

4. Treat Social Media Marketing As A Campaign

Every successful campaign has a sure-shot way of achieving what it was meant for, but that can only be happening if you decide to proceed with the planning.

The way you are given the deadline, planning and the required resources information in the campaign drive, in the same manner you need to consider the social media marketing as well, where you need to indulge into a proper marketing campaign and need to check how you are going to initiate this campaign, what is the audience type, and what is their requirements, what is the expected outcome and most importantly how you would be assessing the report…on the basis of the collected information, plan your campaign and proceed further.

Now you must be wondering that why to get these many details and research?

Well, these all steps are done to help you figure out a better outcome and improve the mistakes if any. If you are proceeding with a random approach then you can never find your niche.
Every marketer would agree on this fact that social media strategies are based on the trial & error concept, wherein you get inspired by some other post or brand and follow the footsteps, but this always never turn out to be a successful attempt, but there can be a positive or negative outcome from it.

With a campaign strategy, you would be able to figure out the areas to be worked upon and bring improvements if required.

5. Let Social Media Channels Speak For Your Business

In today’s time where every single individual loves to stay hooked to social media for any sort of update, in such a situation letting your business and services get accessed by the social media lovers works wonders for your business domain.

Keep your users updated about every relevant feature and functionality of your business through attractive social media posts, and make sure to keep the pertinent tags in your posts to grab the attention of targeted audience coming from the filtered channels.

If there is a new product launch, or a new location is taken, you must not fall short of describing every bit of relevant detail about on-going or upcoming advancements in your business space on social channels.

This helps your business to get noted and get the viral approach from the wider audience base, and most importantly you would be able to create a personalized loop between your business and your targeted audience base.

By following some of these strategies you help your mobile app to build a stronger social media marketing campaign with the most effective strategies. But another fact which also matters for the success of your mobile app, that is the selection of one of the top mobile app development companies for your app’s requirement.

But if you fail to pick the right company then your dream of achieving the best result from your social media marketing would shatter into pieces, and you will not be able to make it grow bigger.

Thus, it is highly essential that you make the right and much-informed decision, without becoming a victim of first came & picked scenario.

Social Media – DepositPhotos

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source https://tweakyourbiz.com/marketing/social-media/2020-techniques

2 Approaches to Renew Your Product Portfolio

Today, marketers find themselves amidst a market which is rapidly evolving and increasingly competitive. To match the expected targets and level of efficiency, companies are constantly on the lookout for better strategies that will enhance their growth holistically. In many cases, the mere presence of well-defined strategies does not make the desired difference. Their implementation and execution approach also needs to be given enough thought so that the purpose is not defeated. The transformative journey from a strategic decision to a tangible program is taken care of by portfolio managers. They ensure organizational objectives and outcomes are properly aligned so that there is no scope for inefficiency.

In the wake of increasing pressure internally as well as externally, complex dependencies on various product development variables, highly competitive global economy, businesses are compelled to make decisions regarding their development continuously. To withstand these issues and rise by all aspects, they transform their portfolio in line with the current industry demands and trends. If you do not evolve with the changing face of the market, you might lose the competitive edge you should be having in today’s day and age.

The critical factors during the transformation of your product portfolio and the process of product development ensure minimal margin for errors with the team of seasoned experts and the need for businesses to function across all departments.

Increasing the complexity of the environment in which the transformation needs to happen should also be considered.

Though different practices can be adopted during product portfolio transformation, here are two factors for your consideration that will make a long-lasting impact.

1. STRATEGIZE PRODUCT PRICING AND BUILD EFFECTIVE SALES MODELS

Strategic Pricing

Pricing your products appropriately is a significant factor to improve the profitability of your organization. This could be with respect to your competitors, your brand positioning and pricing levels of your company. The ideal way to do this is to understand the behavior of your customers and how your competition in the market is selling their products. But the underlining criteria is value addition – how much value it adds to your company and your customers.

Things to keep in mind during strategic pricing:

• Keep your customers the primary focus while deciding prices. They are the ones who are looking for value in your products.
• Understand the prices set by your competitors, but do not make it your benchmark while you strategize your pricing.
• According to your revenue generation plan and target audience, decide which type of pricing suits you the best.
• Premium pricing: Suitable for companies who have established themselves as experts in their sector
• Penetration pricing: Suitable during product launches to gain more traction by offering low prices
• Economy pricing: Suitable when you are targeting a huge market for commercial purposes
• Skimming strategy: Suitable until your competitors reduce prices so that you have the window to gain maximum money

Sales Models:

Ensure you collaborate with everyone involved in the process of product development like – product marketing team, the accounts team, and the sales team to build models that deliver large-scale benefits. This is because a sales model gives a bird’s eye view of the entire sales approach of the organization. Make way for effective sales models and witness the positive impact it has on sales and your customer retention.

Inbound Sales: A sales model which relies on online content marketing and ads to attract potential buyers

Outbound Sales: Here, you have to reach out to leads on your own instead of waiting for them to reach out to you

Relationship-based Sales: In this kind of sales, the emphasis is more on nurturing your existing clients rather than finding prospects

Account-based Sales: This model is used when you are targeting a particular account who is a perfect match for the services you offer

Evaluate your current methods and make amendments to pricing and sales models accordingly.

2. PRODUCT DEVELOPMENT – FOCUS ON CUSTOMER EXPERIENCE

Today, the impact of a product is not decided merely on the grounds of revenue generated, profit margin or losses. The decision of how good the product is has evolved to encompass customer experiences, the manner in which they consume your products and the overall value it adds to their lives. In lieu of this, businesses are building customer-centric products during product development. For instance, brands selling beverages are now changing their portfolio and making way for healthier products keeping in mind the health hazards caused to consumers.

Ways to measure customer experience:

• Ask your team the usual concerns addressed to them by customers
• Incorporate proper medium of feedbacks from your customers
• Keep abreast of the changing consumer trends and ideate for new strategies that will improve customer experiences

Look beyond the technical features of your product so that you do not overlook your customers’ needs. To build a sustainable product, it is important to understand how your customer uses your product. Based on this, you can develop features that will boost the trust of your customers.

According to studies, analyzing your and your industry’s current scenario, and preparing a plan accordingly is the first step towards transforming your product portfolio. And this transformation in the product development process has become necessary more than ever because of the rapidly changing needs of the market. Manage your portfolio effectively so as to avoid value leakage in your organization and devise a mechanism to ensure the right things are done in the right manner for maximum profitability. Also, Accelerate your time to market your Products for optimum results, it will minimize the risk of the failure of any product and ensures the complete projection of the product. It will help the overall effectiveness of the product processes.

Read more about: Why Is A Sales Strategy So Important To Business?

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source https://tweakyourbiz.com/business/processes/renew-product-portfolio

Five Steps to Improve Small Business Knowledge-Sharing

For years, the industrial-era economy was one dominated by large corporations and even larger physical infrastructure. Today the internet has changed all of that. We’ve moved into an information economy, where data is king and ideas are the new business currency.

For small businesses, that means it’s now possible to compete on more equal footing with businesses of all sizes. To do it, however, it’s necessary to make sure that the business’s most valuable resource – knowledge – flows freely throughout the organization where it can have the maximum positive effect.

That’s not the kind of thing that happens accidentally. It requires small business owners and managers to take specific and concrete steps to make it happen. Here are five of the best ways they can do it.

Create an Open Environment

For a long time, businesses believed that the open-plan office layout was the best way to foster teamwork and collaboration among staff. After many years of anecdotal evidence to the contrary, formal studies have now proven that they’re actually counterproductive to those aims. In their place, many businesses are learning that including formal and informal gathering places in their offices is a much better approach. Adding features like casual seating (couches and comfortable chairs), coffee stations, and extra conference rooms are a great starting place. They’re the kinds of things that can be incorporated into existing spaces without changing entire layouts and can have a dramatic positive effect on employee communication and collaboration.

Provide Knowledge-Sharing Tools

One of the biggest problems that many businesses face when it comes to information sharing is that nobody’s ever quite sure who has the knowledge they seek. Today, technology has provided a solution to this problem in the form of information management systems and company knowledgebases. By utilizing an information management system, any small business can take all of the guesswork out of knowledge sharing. Employees can use the system to seek and share knowledge, which eliminates the need for time-consuming things like document searches, one-on-one consultations with other staff members, and extensive cross-checks of work to ensure overall consistency.

Creating In-House Cross-Training Opportunities

In a typical small business, there’s usually not too much overlap in the skills of staff members. Instead, critical knowledge and skills tend to be the domain of individual employees. Needless to say, this is not an optimal situation for any business. In such a case, an unexpected illness or employee departure can cripple the business when there’s nobody to assume the role of the missing staff member. To combat this, it’s a great idea to create a cross-training program that encourages employees to spread their valuable skills and knowledge to others. For example, a member of the marketing team can lead a training course that explains the company’s branding efforts to the rest of the team. Then, all employees will start to understand how their work fits in (and how it should be presented) within the broader marketing goals of the business, and be capable of taking on some marketing tasks if conditions require them to do so.

Create an Incentive System

As any business owner can tell you – if you want something, the fastest way to get it is to pay for it. The same holds true for encouraging good communications and knowledge sharing among staff members. That’s why it’s a good idea to create an incentive system that rewards the employees that go out of their way to share their knowledge with others. Incentives can be as simple as granting digital badges to high-performers, or giving public acknowledgment when someone goes above and beyond to help others learn. You might be surprised to find out how much motivation a simple pat on the back can provide for most employees. That doesn’t mean, however, that more tangible rewards won’t work. For example, tying raises and promotions to measurable sharing goals will do wonders for encouraging the practice, and things like bonus paid vacation time works well too.

Make Knowledge-Sharing a Stated Priority

Last but not least, one of the most effective ways that small businesses can encourage knowledge sharing is to make it a stated business priority. In practice, this means bringing up the topic at every meeting, and insisting that managers do the same. It also means creating work schedules that allow ample time for employees to work together to cross-train and learn new skills. Although this sounds obvious, it’s a step that many companies don’t bother to put into practice beyond issuing a mission statement and calling it a day. Scheduling time to dedicate to knowledge sharing lets all employees know that doing so is a vital part of their job and that their employer is serious about making it happen. Without this step, all other efforts to increase knowledge sharing are doomed to failure.

Benefit From The Effort

Taken together, the above steps help to create an environment where employees feel motivated, encouraged, and rewarded for sharing what they know with the rest of the team. Over time, they’ll start to see the indirect benefits of doing so, too. For example, the first time a vacationing employee comes back and isn’t greeted by an avalanche of backed-up work, they’ll sing the praises of the knowledge-sharing effort for the rest of their tenure. The business will see benefits as well. Better communications and the spread of knowledge helps to foster new ideas and new approaches to old business problems. It works to increase productivity, employee morale, and innovation – all of which are the lifeblood of small businesses. It’s a win for all involved, and now you know how to make it happen.

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source https://tweakyourbiz.com/business/leadership/improve-knowledge-sharing

How AI and Machine Learning is Reshaping Email Marketing

The world of digital marketing has seen the rise of several marketing channels, but email marketing still remains a crucial marketing tool for SMBs for its cost-effective methodology and direct approach.

A report by eMarketer shows that over 80% of marketers consider email as the most effective way to gain prospective customers and keep current ones. However, email campaign success depends directly on the chosen approach. The key is to craft content that people are more likely to respond to or actually want them in their inbox.

That is why most marketers have been striving to personalize their emails so that their content can speak to each consumer separately. This isn’t new to seasoned retailers who have been utilizing marketing automation platforms to leverage segmentation or personas or create customer journeys.

And with the advent of AI and machine learning, email marketing has never been easier. More complex tasks like email verification, targeting, and scheduling, as well as statistics, have become much more straightforward.

Even though AI and machine learning (ML) are relatively new technologies, its impact on email campaigns is already apparent. Let us go through some of the ways AI and ML have been reshaping email marketing:

Prudent Personalization:

The best email marketing campaigns focus on creating emails that seem less machine-generated and more human. AI and machine learning technology help you analyze customer behavior and examine their interests to produce data-driven insights. This enables you to send tailored emails to each user.

According to eConsultancy, 74 percent of marketers believe targeted personalization has helped in increasing their overall consumer engagement rates. Another study by Adestra suggests that 82% of retailers experienced a growth in their open rates via email personalization, whereas, 75 % believe that it generates maximum click-through rates.

AI can help include more personalization in your email strategy. In other words, it suggests what type of email will resonate most to your targeted customers at a personalized level. The simplest way to gather this information is by asking the subscribers to set their preferences once they get their welcome email or while signing up.

Smart Segmentation:

Customizing the email experience of your subscribers means understanding that each one of them has different behaviors and interests. Therefore, it is essential to group them individually and send separate emails to each consumer.

When you categorize your subscribers based on specific criteria, such as behavior, geographies, demographics, and psychographics, this is known as segmentation. Email list segmentation enables you to garner more opens, conversions, and CTRs and also improve customer engagement. AI and machine learning help in speeding up this process by making it easy to identify hidden details, behavior and purchase patterns of your subscribers more accurately and effectively segments them into lists, thereby saving both your time and resources.

Body Copy and Subject Lines Optimization:

The body copy and subject line of an email play a vital role in deciding whether a campaign will be successful or not. Body lines need to be bold and strong to persuade targeted customers to open your email. Similarly, a clearly defined CTA (call-to-action) and an enticing body copy are just as essential to drive specific actions.

AI utilizes data-driven insights in order to evaluate which body copy, CTAs, and subject lines will likely engage most with users and drive positive results. It is capable of customizing subject lines that are 95 percent more effective than the ones written by humans. Using AI, marketers can create several subject lines within seconds, which would have generally taken hours.

Also, machine learning determines what resonates most with your audience, based on your email campaign history to develop optimized body copy and subject lines by adopting natural language technology.

Send Time Optimization:

With thousands of emails crowding your subscribers’ inboxes every day, it is of prime importance to figure out the most suitable time to send emails as it plays a pivotal role in deciding whether that message will be read or not. In email marketing, timing is crucial, and so even if you send emails to the right subscriber but not at the correct time, then you may lose them forever.

To achieve this, you will have to find out precisely when your subscribers open their inbox. However, it’s an extremely time-consuming and tedious task as you will have to examine their past behavior.

Fortunately, AI and machine learning makes it easy to generate insights, analyze consumer behavior, and create an effective email automation system using this specific data. AI algorithms help you determine the most suitable time to send content to each individual subscriber, ensuring no email is ever unnoticed.

Product Recommendation:

Sending personalized product and service recommendations to consumers have been shown to increase customer loyalty and improve conversion and engagement rates. According to a study by Mckinsey, 74 percent of what people watch on Netflix, and 35 percent of purchases made on Amazon is based on product recommendations.

Such highly personalized marketing tactics can be made possible by utilizing AI algorithms. AI helps marketers analyze their consumer’s browsing behavior, purchase pattern, and online activity to send personalized product or service recommendations to their subscribers in real-time, improve engagements, boost conversions, thereby increasing sales.

Customer Lifecycle Marketing:

As the email marketing industry is quite competitive, marketers must come up with effective campaigns that can help them fetch maximum ROI. And to do so, they have to examine customer insights and email highly contextual contents throughout the consumer lifecycle.

AI and machine learning help you generate and study insights about your subscribers by leveraging data derived from their interests and behaviors. It allows you to determine the average time consumers take to make their purchase.

Understanding this data will enable you to create effective email campaigns that inform and engage with the customers more efficiently.

Conclusion

Email marketing campaigns have always been complicated and time-consuming. It requires manual adjustments and examination of large consumers’ data. But with the advent of AI and machine learning, dealing with all the complicated marketing tasks has become much more straightforward. It allows you to achieve results that would otherwise be impossible without Artificial Intelligence.

Simply put, incorporating AI and machine learning in your email marketing strategy will not just save time and resources but also help you create campaigns that are much more effective and relevant than ever before.

Machine Learning – DepositPhotos

The post How AI and Machine Learning is Reshaping Email Marketing appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/e-mail-marketing/machine-learning

Business Person and Burnout: What to Do When You Feel Exhausted?

Exhaustion, irritability, insomnia, inability to keep your mind on one task for a long time – almost each of us faced something from this list. But if you realize that several of these symptoms have been evident for a long time and, no matter how hard you try, you do not feel rested, these may be signs of a more serious problem – professional burnout.

What is Burnout?

In 2019, the World Health Organization included professional burnout syndrome in the International Classification of Diseases. It considers burnout not a medical condition but an emotional state. The development of syndrome is the result of chronic stress at work.

At the same time, professional burnout can undermine health and lead to the development of type 2 diabetes mellitus, cardiovascular and muscle diseases, provoke problems with the digestive tract, headaches, insomnia, depression, and other clinical conditions. So “burn at work” is no longer a poetic metaphor to describe fruitful and inspired work, but a severe problem worth additional observations and treatment.

From Where It All Starts?

At first glance, it seems that the term “burnout” explains itself, but it’s not that simple. Despite the popularity of tips on how not to “burn at work,” this phenomenon is still not considered as an independent diagnosis, and many doctors consider it a form of depression. Burnout is described as a state of severe emotional exhaustion that can be accompanied by depersonalization.

For the first time, the word “burnout” was used in the seventies to describe the total weakness on which nurses and doctors complained. Now, “burnout” is discussed more and more often, and not only by those who work with people – like doctors or social workers – but also, for example, people in business and representatives of creative professions.

Professional burnout happens from intense, stressful, and unstructured work, and this is normal. When a person experiences more stress than satisfaction from activity, the balance of efficiency is broken.

Emotional burnout can occur when a person’s perceptions of his or her activities do not coincide with the conditions in which he or she stays. Monotonous, tiresome tasks, work with the heavy emotional loading, at last, work with difficult partners or clients – all this can result in burnout

The causes of burnout can be varied. The experts highlight the unclear expectations from work, extreme and chaotic schedule, lack of social support and toxic atmosphere within the company, lack of control over own professional life – in general, the standard set of a large corporation employee.

It is essential to understand that even the presence of all these prerequisites does not necessarily lead to professional burnout syndrome development. Those are only the stress factors. And burnout is the result of an unsuccessful attempt to cope with these factors.

How to Know that I Have Burnout?

Check yourself and try to identify whether you have some or all of these burnout signs. Each “Yes” is a reason to take a pause and visit a therapist.

You feel tired all the time

Constant apathy, emotional, and physical exhaustion directly indicate that the body has no strength at all. Chronic stress can suck the energy out of us to keep the body mobilized without reasons. If, after a night of healthy sleeping, a great weekend in the country, or even a vacation, you feel tired, it is a direct sign of burnout and many other even more dangerous conditions.

You can’t concentrate on the tasks

You can assess the level of your concentration subjectively: remember your performance and how you solved different assignments six months ago. Then, compare to your current state and answer how you cope with the same tasks now.

Another way to test the ability to focus attention is to use the Pomodoro method that requires concentration. Set the alarm clock for 25 minutes and try to immerse yourself in the task. If you can’t focus even for such a short time, it can be a sign of burnout beginning.

You started to work worse

One of the main differences between stress and burnout lies in this symptom. In the first case, you are likely to work at the limit of your capabilities, and some mistakes and failures can be the result of the harsh conditions – burning deadline, task complexity. In the case of burnout, you start to work worse in comparison with the results you provided before. Your ideas are less supported; the projects are revised more often – these signs can be considered a performance decline.

At the same time, you are forever busy

It is known that constant overtime reduces productivity and can trigger depression. If you feel that the work took all your time, you can’t ignore your smartphone even after 10 pm, you take a laptop each time you have the weekends, and during a romantic dinner you send messages to your boss, you should slow down and set at least minimal boundaries. Such dedication is not beneficial, it will harm your health, and that’s it.

You have stopped taking care of yourself

Perhaps, it is the most disturbing and important symptom of professional burnout. During stressful situations, it is worth supporting the body, taking care of its physical and mental condition. But when you are burned out, you don’t have enough energy for it. Instead, a person suffering from burnout syndrome chooses the most destructive strategy – ignores chronic fatigue and continues to work beyond the norm, does not sleep and rest well, eat fast food, and ignore shower.

What to Do?

The first thing you need to do is to admit that you are exhausted. It is happening to you right now, and there’s something to be done about that problem. All your thoughts and actions are affected by stress and weakness. In the early stages, you can help yourself on your own. Find the best free virus protection not to be stressed because of privacy issues at work, to delegate your duties to employees, to say “no” more often, and to think about how you care about yourself.

To cope with burnout, try to take more time for yourself. Set up a sleep regime, regularly engage in physical activities (for example, walk), spend time with your friends, find yourself a calming and pleasant hobby, try yoga or meditation – these practices are useful in combating stress. And if you realize you’re not doing it alone, ask a therapist for help. The specialist will help to understand how to optimize your life and reduce the level of stress you experience daily.

The post Business Person and Burnout: What to Do When You Feel Exhausted? appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/company-culture/professional-burnout

Why More Students are Taking Online Courses

Today, online education has become the chosen path for millions of students across the world. In Australia alone, over a dozen universities have more than 4,000 students pursuing online courses, and many of those have more students online than on campus.

What’s the reason for this growing affinity towards online courses? Let’s find out.

The ability to go beyond boundaries

The best part of online education is perhaps the ability to transcend geographical boundaries. The internet empowers students to learn from great teachers of reputed institutions without having to relocate to that particular place or even that country. No more stress over hectic commutes, excess travel strains, and even visa issues when you can learn through online courses.

Lower financial stress

Online studies effectively lower the financial burden of education. Affordable tuition fees, zero commute and housing costs, and minimal expenses on physical books and notes are lucrative reasons. All of this saving means students don’t have to borrow a large sum from banks to continue education.

Greater access to study materials

Online learning provides greater access to information apart from the defined study materials in an online course. With a world of knowledge from reputed resources available online for free or a minimal fee, one doesn’t have to spend on library memberships or purchase expensive textbooks.

More flexibility and convenience

The internet allows students the freedom and flexibility to study from anywhere, at any time. Be it a preferred class schedule or finishing assignments or even preparing for the tests — they can do it all on their terms within the course period.

Better balance between study and career

Balancing the demands of career and education has never been easier. With the boon of e-learning, working professionals can upgrade their skills, learn new skills, and keep enriching their resume through a wide range of specialized courses available online. Unlike regular classes, online learning schedules don’t clash with job commitments, allowing people to continue education with better flexibility.

Chance of grooming a better self

Studying online learning demands more determination, discipline, and motivation from a student. Limited restriction of course sessions and self-paced learning flourish better along with the students’ development of personal traits like self-direction.

Final words

The benefits of online education are many, but amidst all these positive aspects, students must be prepared to tackle a few hurdles as well. Reviewing the online courses for reliable accreditation and quality is the primary task. Also, lesser in-person interaction with fellow students or instructors requires more rigorous self-discipline to succeed than in regular classes.

With more and more institutions offering online courses to students, there’s plenty of options out there. With a little research, self-motivated persuasion, and diligent follow-through, people can upgrade themselves as global students effectively.

Want to experience these benefits of online courses? Visit Learning Cloud for online courses and explore the broad range of subjects ranging from traditional to off-beat, and everything else in between!

Online Learning – DepositPhotos

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source https://tweakyourbiz.com/growth/personal-growth/online-learning

How Sexual Harassment in the Workplace is Still a Problem

Ever wondered if you should have a lawyer in your professional network? Your office may or may not have a law department and the stress word here is ‘criminal lawyers’. A safe and inclusive workplace remains a utopia because instances of sexual harassment in the workplace is still a problem. It affects both men and women, and those who seek redress face a long battle that often ends without justice.

It’s 2019 after all!

This might sound outlandish but the workplace is still a battlefield for respect. For instance, take into account a training presentation by Ernst & Young where women executives were urged to look fit and avoid talking to men face-to-face. It also said that women have smaller brains and all this happened at the height of the #MeToo movement in 2018 nonetheless.

Certainly, awareness is better now regarding workplace sexual harassment but that hasn’t lent to reduced instances of it. The fact remains that an organization’s reaction to such cases is often dictated by the persons involved and the cost to the company from pursuing such a case. It’s the financial risk that the company weighs against losing a key person, settling a sexual harassment suit, or salvaging the brand.

Why it still happens?

The attitude to workplace derogation and sexism is often categorized as light banter and jokes. Sexual harassment still finds victims because society has not deemed it as a serious problem. According to a 2018 annual survey by a charity supporting women, of the 4,010 participants, 15% of women have experienced sexual harassment in the workplace while only 8% have gone on to report it. A worrying 18% are afraid of reporting such cases while 24% fear to lose their jobs.

Women are already bearing the brunt of the gender pay gap. Dealing with sexual harassment cases in their jobs interferes with financial productivity as well as emotional well-being. Factors like impact on professional reputation, reduced job options from prospective employers, and office gossip as a deterrent towards reporting against sexual harassment.

Don’t let it be

A big reason behind continued sexual harassment is non-reporting. This emboldens the perpetrators apart from them choosing soft targets who would cower and keep silent. However, it’s necessary to take certain preliminary actions:

• Compile a written account as soon as the incident happens with all particulars like time and date, relevant facts and event witnesses.
• Gather information about company policy and look for possible support from senior management.
• Contact the Sex Discrimination Commissioner’s office for assistance.
• Find help from a legal counsel who can help you understand the intricacies of law and resolution options.

The continued prevalence of sexual harassment in this day and age is an anti-thesis to our achievements in human progress. The harrowing statistical figures where employees are still discriminated against and sexually harassed should rally employers, leaders, and recruiters to better the workplace.

Harassment at Work – DepositPhotos

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source https://tweakyourbiz.com/business/workplace-relationships/sexual-harassment

How to Develop Your EQ

Emotional Quotient or Intelligence (EQ or EI) is a fundamental resource to fuel success in our personal and professional lives. The ability to perceive and understand emotions of our own and that of others, to manage and steer these emotions in a productive way measures our EQ.

Why EQ is important

The conscious development of EQ leads to an improvement in efficiency and performance skills. In the workplace scenario, this could translate to improved soft skills, leadership qualities, perseverance, and reduction of stress. It is, therefore, necessary to practice and develop EQ professionally, to perform better with and within a team both by adapting and influencing.

EQ evolves significantly in direct proportion to our desires to grow and learn. Engaging and navigating others is a key skill to possess in the workplace to be counted among the top performers.

Ways to increase EQ

There are some definitive steps and practices that increase mindfulness and develop your EQ. Here are some useful pointers.

1. Manage the negative emotions

This is the most important aspect of EQ where you observe your own negative emotions, analyze them and consciously work towards debilitating them. If left unchecked, negative emotions tend to cloud our judgment and bring down morale. Observing your negative feelings will help you avoid personalizing others and misunderstanding them.

2. Try to remain calm

Stress is part of everyday life. The trick is to remain cool even in adverse situations so that your attitude is not ‘reactive’ all the time. Also, situations and emotions are analyzed better when you are calm and composed.

3. Take responsibility for reactions

Your reactions are your responsibility, stemming from your perception of any situation. The moment you take responsibility for your own feelings and behavior, the positive impact on your life will be clearly visible.

4. Cultivate empathy

The ability to understand the basis of people’s feeling and behavior, and communicating this very understanding of that person is empathy. This practice improves EQ greatly. It also is a precursor to creating a positive environment. Besides, empathy will help you to respond rather than react.

5. Periodic self-evaluation

The willingness to accept that you are not perfect is a key step towards improvement. If you can courageously look at your own emotional weaknesses and honestly work to make yourselves a better person, not only will your EQ develop but your life will change for the better.

6. Constant progress

Developing EQ is a lifetime process and is based on consistent practice. Become fluent in the language of emotions and learn to pinpoint the several emotions you experience. Be self-aware, train yourself to recognize triggers for outbursts and soon you will be in command of your emotions.

Conclusion

EQ is a necessary skill for relating to others and achieving goals. EQ measurement and aptitude tests are now part of the hiring process in many organizations. At Genos International, you can explore a range of EQ programs and resources that will help you acquire skills for a rewarding and successful career.

EQ – DepositPhotos

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source https://tweakyourbiz.com/growth/personal-growth/develop-eq

Switching Accountants – Is It the Right Time?

If you are thinking about changing accountants, these are the signs which will support your decision

Startup owners encounter numerous challenges at the very beginning of starting their business and are prone to suffer from losses and dire consequences as compared to medium or large businesses. Therefore, it’s very important to hire an expert to guide you in the right direction

A startup accountant can help startups design and implement effective strategies, introduce cost-cutting methods, ensure quality financial reporting and provide expert advice that is going to help startups deal with complications at various stages of business growth and guide them towards the right path

However, if you already have a  startup accountant on board and if you feel that you are not being provided with the quality services and support promised, then it is time to switch your accountant to someone who can cater to your needs.

Below are the 5 signs you should look out for which will flag that its time to switch your accountant.

1. Your accountant is charging you extra for basic advice and guidance

A professional accountant on-board ensures that your business stays compliant with official laws and regulations, you are paying the right amount of taxes, identifies tax reliefs and saves you money by providing daily basic advice. However, if your accountant slips in an invoice every time you ask simple basic questions, it is a clear indication that you should switch your accountant. Your accountant should help you retain maximum profits and save you extra money, instead of charging extra on any basic work that should be within their service.

By hiring Clear House Accountants, you will get unlimited basic accountancy support required to pass your business through the various stages of business growth and you won’t be charged any extra for the basic services required to stay compliant.

2. You are paying over the odds

Not every business can afford an accountant at the startup stage, however, that doesn’t necessarily mean that accountants are very expensive to hire. Hiring one should not cost you a fortune and if you feel like you are overpaying your accountant and not getting enough services in return, then it’s time to make some serious decisions.

Lookout for accountants, tax accountants or accounting firms who are ready to offer you multiple services in form of packages, and will let you choose one at an ideal monthly rate, so that you don’t need to pay for any service that you don’t require.

3. You have to take out time to visit your accountant

Booking an appointment and taking out time to visit your accountant on a regular basis is not feasible for small business owners, as the daily visits add up extra transport costs especially if your accountant is situated at a distant location. You also need to focus primarily on your business growth strategies, for this purpose, it’s better to switch to an online accountant who will provide you multiple services anytime you want and without the need of making arrangements for a meeting every day, saving you a tremendous amount of time and money.

Speak to our Accountants in London, and avail our growth portal to enjoy unlimited online accounting services which will help your business grow. Click here to learn how to switch.

4. Your accountant does not put any effort to improve communication

The realm of accounting consists of endless complicated and confusing concepts and terminologies. It is normal for someone from a non-accounting background to get easily frustrated in understanding these terminologies.

Many individuals and businesses claim that the most repetitive issue they face is not understanding what their accountant is trying to communicate.

If your accountant is not putting any effort in helping you understand your business financials to make better business decisions, then its time to switch.

5. Your accountant is not excited about your business

Your accountant should be a business partner who provides insight and expertise on ways through which you can increase your business’s profitability and visibility. To ensure you get the required feedback from your accountant, you must have a relationship of trust and respect with your accountant.

If you speak to your accountant once every few years, then it’s impossible to build a useful relationship. You should speak to your accountant frequently, however, if you feel your accountant does not express much interest in your business’s goals and future prospects, it’s time to change your accountant.

You need to find someone who is easily approachable and is interested in your business growth and prospects as much as you are.

6. Your accountant is not adding enough value

Your accountant might be extremely proficient in managing the accounting side of your business and might be performing well. But accountants can do more than just mere bookkeeping, filing tax returns and ensuring your business’s compliance, in fact, there are a lot of other additional services they can provide.

If you feel your accountant is not providing you with the desired level of services, you can request them to put in some extra effort in exchange for additional monetary benefits, but if they are unwilling or unable to do so, then its time to switch.

If you think after reading the above article that its time to switch your accountant, then click here.
Clear House Accountants are specialist Accountants in London who have built tools, processes and teams of accountants who will help you create smart solutions for your business to help you grow faster, save tax and improve cash flow.

You might also want to read:

Cloud Accounting – Find Accountants the New Way

Using AI to Extract Business Value and How Accountants Can Help?

How Your Accountant Can Cure Your Cash Flow Problems

The post Switching Accountants – Is It the Right Time? appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/accountancy/switch-accountant-signs

7 Best DevOps Service Providers to Accelerate Your Software Delivery Process

Want to get 200X more frequent deploy with 24X faster recovery times then adopting a Devops culture to your organization is an optimal solution. NASA after implementing Devops, they managed to reduce the security patching drastically from multiple days to just 45 mins. A lot of tech giants already reaping the benefit of using the appropriate Devops tools and Devops strategies for their organization.

Here’s a carefully curated list of Top Devops Consulting service providers, based on the customer reviews, their annual revenue and positive feedbacks from best company research sites. Choosing the right Devops Service provider helps to accelerate the software delivery pipeline by implementing a Devops culture with right Devops practices and tools.

1. Contus

Contus a leading Software as a Product (SaaP) company provides Digital Engineering services along with video streaming services and real-time chat communication platform. Devops implementation helps to improve the code quality with no last-minute bottlenecks. Contus is a pioneer in the Devops consulting services where it implements the appropriate Devops strategy with popular Devops tools like Jenkins, GitHub, Dockers, Ansible, Puppet and so on.

With 300 in-house skilled experts, Contus moving steadily serving global customers across 40+ countries.

2. Algoworks

Algoworks is one of the top devops solution provider company that offers various enterprise services in content management solutions as well as Salesforce CRM. Based out of the US with a regional office located at Noida, India, Algoworks has gained global customers within a decade. To speed up the business processes, Algoworks provides an end-end solution for SaaS technologies for like salesforce. From design to marketing, it has a dedicated in-house team to accelerate business operations.

Founded in 2006, it has developed over 500+ apps for small scale to big enterprises.

3. Thinksys

Thinksys started as QA e-Commerce mobile software development company in 2012. QA organization and emerged into an e-Commerce web & mobile development company with 150+ skilled individuals. It got 150+ engineers who have a diverse range of clients. Rapid team mobilization and reduced business risks are some of their core values where they are moving forward to deliver quality, agile and services as per the requirement.

Thinksys expertise as a Devops development company where it helps to accelerate the delivery pipeline.

4. Xenonstack

Xenon Stack is a product engineering and technology services company that was established in 2012. It provides CI/CD implementation services using Jenkins and Gitlabs. Xenon stack provides a reliable Devops solution through continuous integration and continuous delivery option. They focus on Kubernetes, cloud migration processes along with Devops automation services and Devops for machine learning and Big data.

With 50+ engineers onboard, they have completed around 1000+ projects enabling digital transformation through Automation, Analytics, and AI.

5. Appnovation

Appnovation is a Digital solution and managed services company with global customers. Appnovation Devops services blend an organization’s goals and culture with Devops practices, tools and services that are designed to improve the software quality in a cost-effective way. Their Devops consulting services offer a competitive digital landscape creating tangible software solutions.

It started its business venture in 2007 with the in-house team serving various business verticals. It has 250 skilled professionals and expanded its horizon to 15 countries worldwide.

6. Delvia

Delvia is one of the devops automation and consulting companies which offers continuous Integration and Infrastructure as a Code with massive cloud scaling with future planning and releasing. Delvia provides agile practices that provide a highly scalable environment by deploying the best monitoring and automation tools.

Delvia offers a full range of Devops developmental and consulting services for delivering a tangible business solution. Delvia provides effective software products that ensure quality deliverables at all times.

7. Pythian

Established in 1997, Pythian is headquartered in Canada, is an IT Services company that provides innovative technologies that assess, develop and manage the Devops transformation. Pythian provides several Devops service offerings that work on best methodologies like Automation strategy, continuous transformation, and operations management.

Pythian drives its revenues with SaaS, media gaming, globe e-commerce industries and so on.

Wrapping Up

Choosing the right consulting company may be a daunting task. But, with a little research and basic knowledge of how Devops implementation works, it will yield your business a profitable revenue. Make use of these top Devops consulting companies that help any organization for building a scalable and reliable infrastructure.

DevOps – DepositPhotos

The post 7 Best DevOps Service Providers to Accelerate Your Software Delivery Process appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/software/devops-service-providers

How To Export Email From Office 365 To Outlook

Nowadays, MS Outlook and Office 365 are two mostly preferred email clients all over the world. Due to this, most of the users migrating data to cloud-based Office 365. But, what will happen if you lose your data from the cloud, either because of hacking or crash or any other reason? If this happen then there will be no data left to access & you will lose every important mail. This guide is to help to understand how to export email from Office 365 to Outlook or other email clients manually. Both methods are explained in detail with screenshots.

Jennifer asks on Quora– “Greetings All, I am facing one problem for the past few days. My senior asked to migrate Office 365 mailbox to Outlook for all our employees, but the problem is I don’t know any method to do it. Can anybody help me to solve this problem? Thanks in advance!! ”

Simmon asks on Twitter – “I have 100+ Office 365 users in my organization and we have decided to have saved a backup of our Office 365 account at the end of every week. Each user will perform the backup itself. Is there any simple way to export Office 365 mailbox to Outlook?”

There are multiple Office 365 users who either want to have a backup copy of Office 365 email to Outlook or want to switch between them. Like Jennifer, we have seen other more queries of users who want to migrate mailboxes from Office 365 to Outlook for multiple users. So we decided to write this blog to help all those users. There are multiple methods we came across but most of them are trick and not easy to perform. We choose the top two methods and both are explained according to the priority with advantages and disadvantages.

Solution 1: Manually Export Email From Office 365 to Outlook

The easiest and most suitable method we found to export Office 365 mailboxes by using this solution. Using this method you can transfer emails, contacts, calendars, tasks to Outlook without any hassle or error. This method also provides you the option to save Office 365 email locally in EML, MSG & PST formats. Following are the simple and easy steps to perform the migration:

1. Firstly, Download Office 365 Export tool and Launch on your computer.

2. Enter the Office Admin or Users credentials to log in
Note: Use the Admin credentials if you want to migrate multiple user’s mailbox to Outlook or you want to export Office 365 shared mailbox to Outlook format. Whereas, by using user credentials you can export single user emails.

3. If you log in as Admin, then select the user’s whose data you wish to migrate >> Next

4. Now, select the Export format as PST and Set the Date Filter (if required)

5. Select the destination location using Browse option & then Click Start button

 

6. After the export process is complete, open Outlook >> click on Files >> Open and Export>> Import & Export

 

 

7. Now, choose import from another program >> Next

 

8. After this, Browse the PST file (created in step 5) >> Next

 

9. In the next window, choose an option to Import items to the same folder & then select Office 365 mailbox >> Click on Finish to export email from Office 365 to Outlook

10 You can check the Output, all the data is exported to the mailbox (choose in step 9).

Note: The above method is the easiest method so far we found to perform the migration. And the method 2 is also a manual method but has some limitations.

Advantages of Manual Solution 1:

• Easy and simple to perform
• There are no chances of error during migration
• Can also have a local copy on the computer too
• Option to migrate Office 365 shared mailboxes to Outlook

Solution 2: Alternative Method to Export Email From Office 365 to Outlook

Another solution we found out to migrate mailboxes from Office 365 to Outlook is by using configuring Office 365 account in Outlook. Using this method you can access Office 365 email but not the finest solution. Still, we will explain this solution as it is free and might help some users. We have explained the method below with its Disadvantages.

Step 1: First, You need to Open your MS Outlook and Go to Files in the top left corner
Step 2: From the File option >> Click on Add Accounts button
Step 3: Now, fill up the details by entering Name, email id and password >> Click on the Next button
Step 4: It will take some time by MS Outlook to Sync all the Office 365 Account data

Important Note: Repeat all the above steps again and again, if you need to export multiple user mailboxes to Office 365. And If you want to migrate Office 365 account data to different Outlook account, then also perform the same above steps in different Outlook machines.

Disadvantages of Using Solution 2:

1. This process takes too much time to export multiple mailboxes
2. It will not create a copy, it is just syncronizing Office 365 and Outlook
3. Cannot protect the data from Hacker or corruption
4. If data deleted form Office, then it will delete from Outlook too
5. Changes of Error are high, due to repeated steps

Also Read: 5 Email Clients That Will Make You Forget About Outlook

Conclusion

We have created this blog to help Office 365 users to solve the problem by explaining how to export email from Office 365 to Outlook without any hassle. We have explained two methods according to the priority. Both methods are free and easy to implement. You can try any method, but we strictly recommend your first solution, if you want to migrate multiple Office 365 user mailboxes to Outlook. And the tool which you will use in solution 1 is free to download. You can perform the migration without any worries.

Office 365 – DepositPhotos

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source https://tweakyourbiz.com/technology/trends/export-office-365

Usage of AI in Developing Better UX & Brand Awareness

From hypothetical future problem to a modern-day phenomenon, AI, or Artificial Intelligence has come a long way in recent years. While AI is slowly but surely seeping into many aspects of daily life, its rollout has been quicker in some industries than others.

The fast pace of innovation and non-stop rollout of new tech has left some designers facing growing issues in UI and UX. Rather than exacerbating the problem, AI may, in fact, present a solution to many of these issues while also working to improve the user experience. Read on as we take a deep dive into AI and some of the possibilities it brings for the future of UX and UI design.

 

1. How AI can solve complex UI and UX issues

The power of AI allows businesses to highly personalize the user experience rather than trying to design a flow that appeals to everyone. By taking care of repetitive, time-consuming tasks like number crunching and analyzing data sets to spot trends, AI helps create more time for UX designers to optimize the UX for everyone. Here are two of the major ways the rise of AI will solve modern-day UX issues.

Data Collection

One of the real benefits of AI is its ability to collect and analyze large data sets quickly and accurately, then collate that information into a format that’s easily understood by designers and other team members. Rather than manually collecting data on individual customers and users, AI automates this process, freeing up designers to focus on other tasks. Some of the data that AI can collect and analyze includes the device used, session time and duration, user flow and more. With this information, designers can easily spot patterns based on common user behavior and design features and flows that are going to be beneficial for users. The time saving and increased accuracy makes this seriously exciting technology in the UX space.

Prediction

Another area of AI with huge potential for UX and UI designers is the ability to predict trends and future behavior based on things like a person’s browsing habits, search terms or use of an app. With countless businesses (think Netflix) already leveraging AI for its predictive accuracy, the sky really is the limit for AI’s uses in design.

Personalization

Depending on the sophistication of the technology framework, designers could, in theory, implement an AI algorithm that works to personalize a website, app or software based on the historical usage of the individual. Essentially, this level of AI would provide a UX perfectly suited to each individual, delivering AI-powered content based on their previous behavior.  

 

2. How AI can help in better A/B Testing of new design

First used by Google in the year 2000 to help perfect their search results, A/B tests have been a key weapon in the marketing arsenal ever since. While A/B testing is fairly effective at finding the option that will work best for a particular audience, it tends to take a lengthy amount of time and often budget to find a result. What if there was a better way?

Through the power of AI, rather than choosing one solution that satisfies the majority of users, designers are able to deliver an agile solution that delivers the optimal UX to each individual user.

Software that is powered by AI is able to use machine learning to serve multiple alternatives to an individual and use the results to tailor the experience as the user moves forward. Rather than just testing options A and B and dumping the winner on the majority of your database, AI-powered machine learning enables a business to test not just A and B, but also C, D, E, F, etc. on every single user to find the creative they prefer.  

 

3. The way information architecture of UI & UX can be transformed using AI

For better or worse, the rise of AI is bringing big changes for IA (information architecture) as we know it. While in the past, web and UX developers needed only to make sure the information was stored in a layout that made sense to people physically searching for it, artificial intelligence in web application development has made things a little different.

Two of the most widespread AI applications today are solely voice search (think Google Home or the Amazon Alexa) and voice search with a linked device (Apple’s Siri). While these innovations are undoubtedly positive for users, they present a challenge for IA. Factors like foreign accents and even words with multiple meanings are obstacles to be navigated and are things that will need to be considered when planning information architecture moving forward as the use of this type of AI becomes more and more common.

 

4. Multiple ways how AI can contribute to brand management and build brand awareness

A recent study by SalesForce found that 53% of marketers planned to implement AI in branding into their marketing strategy in the near future. As more and more interaction between brands and their customers is done via computer, AI will play an increasing role in not only nurturing these relationships but in overall brand awareness online. Here are some major ways AI can (and is already) contributing to brand awareness.

Targeting the Right Audience

Regardless of how impressive the goods or services your business produces are, you’ll be facing an uphill battle if you’re not targeting them towards the right audience. While historically marketers and sales teams have used online analytics tools to gain insights into a businesses’ customers, the quality of the data this generates as well as the time it takes to do so makes it a flawed process. With the help of AI, businesses will have massively increased visibility over who is interacting with their business, allowing them to tailor their marketing activities to best suit this audience.

Optimizing Budget

So much of the success of businesses online advertising comes down to effectively managing the budget. While many digital advertising tools include in-built analytics programs, it is hard to be sure of the reliability of this data. By crunching data and spotting patterns in a timely manner, AI is poised to help businesses scale up their online advertising.

Online Customer Service

These days, so much of a brand’s reputation online is influenced by customer service. And what’s one of the best ways to ensure your business is providing next-level service? AI. While AI technology in this area has been around for a little while, it’s only been in the last couple of years that the quality has reached a level that is making the technology widespread.

Depending on the industry, the majority of online customer inquiries for business are likely to come through either a website or social media platforms like Facebook. While in the past, businesses needed to either dedicate team members to manning these channels or face the wrath of their customers, AI presents a better solution; chatbots.

Depending on the level of sophistication a business opts for, these chatbots can be programmed with essential information to answer basic questions or use machine learning to really take customer service to the next level. As the technology evolves, this is one area of AI that has the potential to really benefit businesses.

Moving Forward

While undoubtedly complex, AI has the potential to change the future of UX design. By automating less exciting parts of the process and providing rock-solid information on customers, for example, AI has the potential to give businesses a serious edge over competitors not only when it comes to user experience, but all aspects of the business.

As is becoming increasingly clear, AI is not a fad but a viable solution for many of the problems that come with this digital age. Businesses that fail to harness the power of this technology will find themselves falling behind and no longer able to compete.

Artificial Intelligence – DepositPhotos

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