5 Best Industry Secrets to Boost Web to Print eCommerce Business

No matter if your business is on the marketplace for many years or you are just a beginner, generating more sales and getting loyal customers are the things that every online shop owner aims to. Due to high competitiveness, it can be tricky and hard sometimes. Here are five industry secrets you can use to boost your web to print eCommerce business.

Know Your Audience

You may have a well-designed website or empower it with the latest trends, but if you do not know your target audience, you will fail. Knowing who your customers are is the first step of the correct business approach. To make this process easier, create a buyer persona. A buyer persona is a representation of your ideal customer based on in-depth research of your existing customers. Following this, you will better understand your customers’ needs and pains and can put your marketing strategy on the right track. 

To create a buyer persona for your business, you should analyze who is already buying your products, their gender, age, location, language, and interests. Google Analytics, or Facebook Audience Insights can help you to do this correctly. Also, you can learn more about your audience by distributing surveys or interviews and, as a bonus, even get valuable feedback.

Having a buyer persona will help you to speak directly to every customer group, create ads they love, or launch new types of products. Moreover, it will help you to provide the right content to the right people at the proper time. 

Engage With Your Customers

Customers want to feel needed, listened to, and valuable. Try to be as active as possible in using your buyer persona to build engaging content for your customers. Starting an email list can be really helpful to stay tuned with your buyers. Despite new channels such as social networks, email marketing is still a fundamental approach in your leads nurturing. Send them valuable information, something that they really want to open and read. For example, articles where you share your product lifehacks, video of your product usage, or some case studies of existing customers. 

Do not forget to thank them for choosing your company. Ask your customers about their feelings regarding the products they had already bought. Was there something they didn’t like? Were they happy with the purchase or the shopping experience? Or ask if they need your help with using these products. Try to build your communication so that it is not overly promotional or pushy. Make your customers feel like a part of your brand family. 

Finally, if you have regular clients, surprise them in the form of a discount, sudden promotion, or a loyalty program. Engaged customers would always think back about you from time to time and what else they could look at buying.

SEO and Good Content Strategy

 According to the statistic, 89% of purchases start with a search query. SEO plays a crucial role in attracting and developing brand awareness and affects all stages of the conversion funnel. Therefore, you should optimize your website that will help customers going through each step. Make keyword research and provide content that can bring value to your customers and resonate with their needs. Check the speed of your website as well. Any page that loads longer than 5 seconds may lose customers’ focus on their task, whether it’s learning more about the product or completing checkout. 

In the first awareness stage of the sales funnel, people are not sure what they want to buy, so they ask questions.

They are likely to use long-tailed phrases in search queries. For example, “Where can I buy t-shirts” or “How to add design to my custom t-shirt.” When creating content for your website, make some long-tailed keyword research regarding your niche, and add them. 

In the middle of the sales funnel, people are closer to buy your product, but they might still have some doubts and need to compare prices, check product details, etc. They might compare you with other companies as well on this stage. Your goal here is to assist them with the knowledge of whether your product or service is a good fit for them. You can provide them a checklist, some kind of infographic, or blog post where you compare your and your competitors’ products. 

The top of the sales funnel consists of the final step, where the customer is about to put the product into the shopping cart and complete checkout. At this stage, they need the process to be smooth, well-informed, and predictable. To create more engagement, you can provide them with some product overview videos, testimonials, or instructions. Also, it can be helpful to analyze the content of your competitors and improve yours to do even better! 

Make the Whole Process Easier

 Creating a clear and straightforward workflow means a higher probability of conversions. The consumer should easily understand how to choose the product, personalize it, and complete the checkout. Avoid complex product catalogs, unnecessary pages, long customer flows, and non-working buttons or links. If you offer a wide range of products, it would be helpful to add some filters or suggestions based on previous customer experience. The more structured approach you use, the better sales traction you get. 

Do you know that more than half of buyers leave a website without a purchase because of the hard and unclear checkout process? Make sure that you provide several payment options that fit your target audience.

Moreover, every user hates signing up to the account and filling many fields; it is too overwhelming for them to complete this task, especially from the mobile phone. Buyers start hating it more and more when they forgot the account password and need to register again. While guest checkout is a must-have in such cases, an easy registration process for returning customers would help driving returning sales. Try to make it as convenient as possible: ask only essential information, most forms inquire for email only, provide them the security of their data, and make your checkout form fast and user-friendly.

Personalization

 If you want to have excellent customer experience and establish yourself as a strong competitor, you should provide and use the power of product personalization. People like things that are designed according to their preferences and needs. Consider adding web to print tool to your online store. 

When choosing web2print software for your business, take into account the next things. Check if the software meets your requirements for product design and can solve the problem of streamlining the custom orders. Business owners often spend lots of time processing customers’ personalization desires or deal with refunds because of unmet expectations. The software should also be compatible with the eCommerce platform you are using right now or planning to use. 

Finally, make sure that this tool is compatible with mobiles, tablets, desktops, and laptops. Today people are much more likely to make purchases on mobiles rather than on desktops. Finally, the company you will be working with must be ready to provide support to help you with the installation or some other issues you meet down the road. 

Improving your website usability, adding some new tools, and deeply understanding who your customers are is key to setting yourself up for success. Tips you have read above should help you to increase your sales, boost your eCommerce business, and become a brand that everyone will appreciate and love. The sky is the limit!

 

man printing shirt -DepositPhotos

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source https://tweakyourbiz.com/business/e-commerce/web-to-print

Marketing Your Real Estate SMB

Real estate is a very competitive industry. To come out ahead of your competition, you need to be aware of real estate trends in your area, as well as meet consumer demand. To be competitive, you absolutely need to make marketing your real estate SMB a priority. After all, you can’t close on anything unless you have clients.

“When we were looking to grow, we knew we needed to focus on marketing,”
Skystone USA explained.
“Once we found the marketing strategy that worked for our niche, we started seeing very impactful growth results.”

However, executing effective real estate marketing strategies is not as easy as it may seem. There are plenty of tactics and technology to put into place. If you want your real estate SMB to grow, keep reading, because we compiled a few marketing tactics you can employ for growth and success.

Begin By Building Your Real Estate SMB Brand

Building a brand is one of the most important aspects of developing your marketing strategy. If you don’t know who you are, and why clients need to choose you over the competition, you will not be able to effectively communicate your marketing message.

Branding essentials for your real estate SMB include your mission and vision statement, your main value proposition, your primary call to action, and the keywords that you use to identify your SMB.

For example, here is Nike’s mission and vision . . .

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Become A Thought Leader In Your Industry, Or Real Estate Niche

If you want to grow your real estate SMB, you need to become a go to authority in your industry and real estate niche. This allows you to surpass any competition you may have that is not seen as a voice for the industry.

However, make no mistake, becoming a thought leader can be difficult. You will need to really put yourself out there. The good news is that you can start in your local community. For instance, hold seminars on buying and selling houses for those in your community.

You should also begin writing articles about real estate and post them on Medium and LinkedIn. You can even pay and become a member of the Forbes Real Estate Council. That will definitely boost your thought leadership credentials.

Harness The Power Of Social Media To Grow Your Real Estate SMB

Social media is a must-do marketing tactic if you want to grow your SMB. If you are not already using social media for your business, you definitely should start. Otherwise you may find your competitors getting more market share of the clients in your area.

Facebook and Instagram are two social media networks you will need to post daily on. LinkedIn is also a very important social media network for real estate professionals. In fact, posting regularly on LinkedIn can boost your online visibility exponentially.

You do, however, need to post interesting stuff. And you need to use the right hashtags. For example, hashtags about the local area are good, so if you lived in Boston, it would be: #boston, #bostonrealestate, #bostonrealestateexpert, and the list goes on.

Never Count Out Google My Business

One essential of marketing your real estate SMB is that you are a small business that is serving a specific community. This makes Google My Business (GMB) a must to grow your real estate presence in the area.

But this is challenging because your competitors are also using GMB to get clients in the area. First, ensure your business address, phone number, about section, hours of operation, and all other information is on your GMB profile. You also need Google Maps to be indexing your business as well.

Next, you need to begin reporting all real estate businesses in your area that are trying to game the system. You can only have your real business name on the GMB listing. If your competitor has Best Real Estate Agent In Boston as their GMB name, but the real name is Thompson Realty, you can report it to Google and they will make them change it. These small changes can make a big difference for your SMB on GMB.

Wrapping Up . . .

There are certainly a ton of marketing tactics you can employ for your real estate SMB. The above are only a few of the most important, and among the easiest to employ today. Think local, think social, and build your brand up as an authority in your industry. You will be surprised how fast your client list will grow.

 

home for sale sign -DepositPhotos

The post Marketing Your Real Estate SMB appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/real-estate-smbs

5 Best Practices for Running an eCommerce Site

It goes without saying that the eCommerce market is more competitive than ever. Of course, if you’re going to sell tangible products you’re going to need a definitive online presence and to establish your place. In the online retail market, you’re not just competing with small businesses and regional brands, you’re dealing with retail mega-giants such as Amazon, Target, and Walmart.

This is why it is key for you to focus on one very little detail that goes into running an eCommerce site, including best practices. With these 5 best practices for running an eCommerce site in mind, we can help you to increase overall conversions for your eCommerce store. Additionally, you may be able to generate more leads and add additional revenue. Let’s get started below.

Avoid Unnecessary Clutter

Retail studies show that websites with simple designs yield higher conversion rates. Take a look at your website right now. What’s the first thing you see? There should always be an obvious point of focus. A visitor’s eye should always be drawn right to a CTA (call to action) button or the products that you sell. Too much clutter makes it impossible for users to identify a CTA or to discern products.

A whopping 53% of eCommerce websites have called to action buttons that take more than three seconds to locate or identify. You should be aiming for 1 to 2 seconds at most. Think of the actions you want your consumers to take when they land on your page. Odds are, you want them to make a purchase. Make this easy for them and don’t distract with clutter. That just overwhelms, confuses, and forces customers off the page.

Utilize GEO IP Redirect

Odds are, you want to broaden your customer base as wide as possible. That means including customers who may be living in other countries. With a GeoIP redirect you can show your customers related information based on their specific location. GeoIP redirect can easily be achieved through a simple plugin or Magento extensions. The extension will automatically do the work of switching currency, language, and store appearance to appeal to customers in different countries. This can allow you to grow your business worldwide or to ban users from certain countries if you wish. 

Simplify Every Menu

Depending on what you’re selling, menus are an ideal way to stay organized and group items. However, as mentioned above, you don’t want to overcomplicate things. Offering too many menu categories and sub-categories will confuse customers, keeping them from finding what they want. Don’t make your menu too specific. Instead, utilize broad terms to categorize products. For example, let’s say you focus on selling clothing. You might be tempted to break down every item into its own menu (ie: t-shirts, long sleeve shirts, sweaters). Instead of having several menu options for each choice, simply group each into one category, in this case, “tops.” 

Making Checking Out Easy 

Nothing hurts conversion rates more than a convoluted checkout process. Once a visitor decides to make a purchase, doing so should be easy and straightforward. Too many steps in the checkout process will lead to cart abandonment. In fact, a whopping 28% of consumers have admitted to abandoning a shopping cart during checkout because the process was long or difficult. Make checkout easy by only gathering essential information. Simply collect billing, shipping, and promo codes. That’s all you really need to complete a transaction. 

Don’t Force Shoppers To Create A Profile

As mentioned above, you want the checkout process to be as simple and seamless as possible. That means you should never force your shoppers to create a profile in order to checkout. While you can encourage profile creation for easier purchases in the future, you should also offer a guest checkout option. Many people will abandon the checkout process if they are forced to create a profile. All in all, the checkout process should take less than 2 minutes from beginning to end. A simple profile creation can take well over a minute on its own.

eCommerce web design -DepositPhotos

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source https://tweakyourbiz.com/business/web-design/ecommerce-site-best-practices

Understanding the Crucial Benefits of SEO for SaaS

Creating a loyal customer base isn’t easy in today’s world. Since things have gone online, it has become a complex blend of simple and difficult for businesses to attract customers. The number of startups launching every day is astronomical, and it will remain the same for many more years to come. This digital age doesn’t discriminate; it gives everyone a fair chance. After all, it’s all about the opportunities and the ways with which they can be utilized for peak efficiency. Online businesses today look for more crowds than ever before.

SEO: Giving the Needed Edge

Given the fact that online services have seen a sudden surge over the past few years, businesses have now started to surface more than ever before. However, here’s the thing; for any business to be successful, it needs to be popular. One can easily choose the tried-and-true method of paid promotions for offline services, but one can also choose a different way of reaching out to more customers. This method is none other than SEO or Search Engine Optimization. SEO for SaaS companies provides tons of benefits that end up boosting the profit margins over the roof.

If deployed successfully, SEO can prove to be the turning point for any business. Below are some major perks of utilizing SEO for SaaS companies:

Saves Money on Paid Promotions

In simple terms, the SaaS model involves the selling of public access to software by a company over a given system that the company operates or owns outright. This software could serve any purpose, and it actually depends on the search term provided by the user in the first place. One can now use SEO and reap the benefits of gaining more traffic from Google. This eliminates the option of having to consider paid promotions. It saves money and time in the process as well.

Increases Reach Automatically

Using SEO techniques, one can know the full list of search results that pop up in front of the customer who is looking for the service at hand. By implementing the correct usage of search terms and keywords, one can see the difference in the number of people visiting the platform regularly. Upon doing this for a few times, it manages the rest automatically.

Gives You an Idea of the Demographic

SEO also gives you an idea of the interest of the public in your services through the use of keyword volume. In this way, you can mold strategies around these keywords to tackle the problem of having a low amount of traffic. As such, SEO is actually necessary for determining the portion of the demographic that seems interested in your service.

Generates Traffic on Your Platform

For the most part, SEO generates the desired traffic for your website. However, it should also be noted that once your site has reached absolute peak rankings for its keywords, the number of hits on your website is going to increase exponentially. This will eventually generate a newer wave of traffic on your website as this process continues to move ahead with time.

In Summary

As you can see, there are numerous benefits of creating an SEO strategy for your SaaS company. Not only will you be able to get a good idea of how many people are searching for keywords related to your products and services, but you will also be able to dominate these rankings and capture a large part of the market who would be interested or have a need for your software solutions.

 

SEO blocks concept -DepositPhotos

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How To Turn Your Sit-Down Restaurant Into a Delivery Powerhouse That Brings The Food To The People

While nonessential businesses have been recommended or in some cases ordered to shut their doors by governments around the world, restaurants have largely been spared. However, this is only the case if they can serve their guests via pickup or delivery. Some jurisdictions have even allowed bars and restaurants to serve alcohol provided their license allows them to serve it in their establishment.

Changing your operations to takeout only is pretty straightforward. You can simply take orders over the phone or via one of the myriad available apps. At that point, you prepare the order and wait for the customer to come make payment, if they haven’t already done so, and grab their food and/or drinks while maintaining appropriate social distancing. One drawback to serving nothing but takeout is that you need far fewer employees to continue operations. While this may be a good thing from a bottom-line perspective, it’s not so good if taking care of your employees is high on your priority list.

But as more and more people elect to stay home, takeout business is likely to dwindle. You may be forced to consider implementing delivery options even if this is something you had previously ruled out as a component of your service. One upside to this from a holistic standpoint is that you’ll be able to put some if not all of your employees back to work under your new business model, especially if you’re able to sell alcohol.

Implementing Delivery Capabilities

These days, many restaurants that take delivery orders do so through a third-party service that collects orders from an app and/or website and sends them electronically directly to the restaurant. Some even offer integration with your POS system. These companies typically charge a monthly fee as well as a percentage of each order, so it may not be financially feasible to go this route. However, you may want to shop around as some of these services are offering discounts due to the COVID19 pandemic.

Delivery as it’s typically practiced in the restaurant industry is pretty straightforward. A customer calls or otherwise sends their order to the restaurant; the restaurant takes payment via one of these methods, makes the food, and then distributes it to the customer along with any orders going to customers in the same area. Your restaurant POS system may or may not have built-in features to make managing deliveries easier; if not, these are likely available as an add-on.

In addition to putting a bartender or two back to work if your alcohol business starts booming once again, your wait staff can make great delivery people. If you’re in an urban area and cars aren’t common amongst your staff, a bike with a trailer is an effective option. It gets people outside, and they’re also performing a service for the community.

Delivery Under COVID19

The COVID19 outbreak has also disrupted the typical delivery paradigm. Delivery services now default to allowing their workers to drop food at someone’s front door or in the lobby of an apartment building. On the restaurant side, owners should allow delivery personnel access to hand sanitizers at a minimum. Surfaces that these people will come into contact with should be continually disinfected.

The Coronavirus has forced restaurants of all types to step outside of their comfort zone, as it were. However, it may turn out that they discover that delivery is a hitherto untapped source of revenue that will continue far beyond this pandemic.

delivery guy at elevator smiling -DepositPhotos

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source https://tweakyourbiz.com/business/retail/converting-restaurant-to-delivery

Parental Controls & Privacy Settings Guides

Keeping your children safe on the internet is a problem that all parents have, especially as the amount of children needing to login is ever-growing. With the increased demand of children using the internet for schoolwork, how can parents be certain that their children are safe on the internet?

The first thing that you will need to be sure of is that you have the best router for parental controls possible. Not all routers come with built-in parental controls and it may not have been a feature you were looking for when you bought your router. If you have them, it is important to have them set up properly.

What to Look For

When buying a router with parental controls, you should look for the following:

• Content filtering
• Time limitations
• Mobile app control
• Security features

Most web browsers will allow you to lock them down as well to limit content, but the amount of other features you need depends on your situation.

Setting up Parental Controls

It is a common misconception that parental controls are difficult to setup. There are a few options for setting up parental controls, however, which can depend greatly on what needs to be locked down. Devices will often come with parental control options, but that is varies depending on the device.

If you have a router that comes with parental controls, you should start with getting those settings configured. You can do this by going to your router’s administration page. If you have not logged into it yet, the login information should have come with your router and might even be printed on the bottom. 

From the router’s settings page, you should be able to find the security measures for parental controls. The more sophisticated routers will allow you to identify which devices have access to what types of websites and might even have time allowances available to limit if you need to. The amount you lock it down is entirely up to you.

Privacy Settings

Beyond parental controls, how can you ensure that your children are safe online? One thing that you can do is lock down your privacy settings. The very first way to do this is to change the login information your for router. There is always a default name and password, but for most routers, these are the same for any router that is made by that brand, which means it would not take a lot for someone from the outside to figure out how to get into your network.

Beyond keeping outsiders away from your network, you can limit privacy access on a device to device basis. If your child uses an iPad, for example, you can restrict the settings in the device to ensure that your child does not have access to purchase anything or to visit any type of website that might be highly inappropriate for them.

Likewise, you need to restrict access to social networks, where privacy can be most at-risk for children. You can manually block these websites individually, or some parental control routers will allow you to do a full-sweep block, keeping your children away from accessing them.

Bottom Line

Most modern devices that children use should have some privacy settings built into them. It is ideal for you to go onto the devices that your children access and lock them all down there as well as having a parental control router in place. Do not assume that any device, even if it is made for children, will automatically have privacy and parental controls in place. While these devices have some default settings, you need to really lock it down for your own peace of mind.

Beyond that, monitor the activity of your children’s online usage. See what websites they are using and discuss the importance of internet safety with them. With enough pre-emptive thought and action in place, you should be able to keep your children safe online.

child blocked from website -DepositPhotos

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source https://tweakyourbiz.com/technology/technology-trends/parental-controls

6 Best Credit Cards for Small Business Owners

If you own a small business, you know the story: When revenue runs short, finances can be stressful. Restoring cash flow is critical. 

Wherever you stand in the debit card vs. credit card debate, credit cards have a key advantage: They let you buy what you need without pushing your bank balance down further. But with so many options, how can you choose the best card for your business?

Your company’s needs are unique, so think through them: Do you make a lot of large purchases? How frequently do you travel? Are you looking for cash back or a lower interest rate?  

Whether you’re looking for fewer fees or a better rewards program, consider these six small business credit cards:

1. No-Hassle Credit Card

If you want a credit card that gives you cashback without restrictions, check out the Capital One Spark Cash for Business. Cardholders get 2% cash back on all spending. There are no categories to worry about or spending caps.  

This card does have an annual fee of $95 after the first year, but for frequent users, the cash back can offset the annual fee. Cards can be issued to employees, who earn the same 2% cash back on all purchases. The card’s variable APR is currently 18.49%.  

If you don’t plan to make frequent big-ticket purchases, a no-fee card with 2% cash back may be a better option, even if it does have a spending cap. But if you’re a big spender who wants a no-hassle credit card, this card from Capital One may be a perfect choice.

2. No Annual Fee Credit Card

Although its cashback rate doesn’t quite match the Spark Cash card’s 2% rate, the Discover it Business Card has no annual fee. With that said, Discover’s promotional offer is stellar.

For the first year, you earn an unlimited dollar-for-dollar match on all purchases. For example, if you earn $500 in cash back in the first year, you’ll receive $1,000 through the Cashback Match program. After that, this card offers 1.5% cash back on every dollar spent, with no expiration on the rewards. They can be redeemed at any time and in any amount.

Discover also provides some other perks to cardholders. They can download transaction activity into Quicken, QuickBooks, or Excel and receive a free credit score. Up to 50 employee cards are available at no charge.

3. 0% APR Credit Card

What if you plan to carry a balance on your card? American Express’ Blue Business Plus Credit Card is a solid choice — at least for the first year. 

The Blue Business Plus card includes membership rewards, along with an introductory APR of 0% for the first 12 months from the date of the account opening. After the first year, the variable rate ranges from 13.24% to 19.24%. There’s no annual fee.

One special perk is limited to this card’s Plus option: It lets you exceed your credit limit based on your payment history and financial resources. The greater your buying power, the more opportunities you have to earn points. 

Take advantage of the Blue Business Plus card’s bonus category: You earn twice the points for every dollar spent on business purchases, from office supplies to client appreciation dinners.  Once you reach $50,000 in annual purchases, you earn one point for every dollar you spend.

4. Travel Rewards Credit Card

For a travel rewards card with minimal restrictions, consider the Capital One Spark Miles for Business card. The rewards are solid, but beware the annual fee. After the first year, the Spark Miles card costs $95 per year. 

Compare the Capital One card with other travel reward cards with no annual fee. If you don’t plan to make significant purchases, a no-fee card may be a better option. If you do plan on making large dollar-value purchases, you could:

• Earn a one-time bonus of 50,000 miles, or about $500, if you spend $4,500 on purchases in the first three months after opening the account.
• Earn twice the miles for every dollar spent, with no annual limit or category restriction.
• Earn five times the miles on hotels and rental cars if booked through Capital One Travel using the Spark Miles card.
• Transfer miles to more than 10 travel loyalty programs.

Capital One’s Spark Miles offers free employee cards. Those cards also earn unlimited double miles on all purchases.

5. Best Introductory Offer Card 

Many of the other cards on this list have introductory offers. But none are quite so sweet as the Ink Business Preferred Credit Card from Chase.  

With the initial offer, you can earn up to $1,250 in travel rewards if redeemed through Chase Ultimate Rewards. To earn the travel rewards, you must spend $15,000 on purchases in the first three months after opening the account. In addition to the introductory offers, the Ink Business Preferred card lets you:

• Earn three points per $1 on the first $150,000 spent on travel each anniversary year.
• Earn one point per $1 on all other purchases, with no limit on the amount earned.
• Redeem points through Chase’s Ultimate Rewards and receive 25% more on travel.
• Redeem points for travel, cash back, or gift cards.

There are no foreign transaction fees, which is perfect for travelers. Employee cards are available at no added cost. However, the Ink Business Preferred card does have a $95 annual fee.

6. Credit Card for Poor Credit 

If your company’s credit history is less than perfect, don’t worry. You can still apply for a credit card through the Wells Fargo Business Secured Credit Card program.  

To receive a card, you must deposit between $500 and $25,000 into the account from which the credit card will be issued. If you work to improve your credit, you can apply for a Wells Fargo unsecured business credit card. Starting with the secured option is a great way to rebuild a damaged score. 

Every small business owner feels the squeeze sometimes. Using credit cards as a part of your financial plan can ease the stress of daily operations. Just be sure you know what you’re signing up for.

The post 6 Best Credit Cards for Small Business Owners appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/management/6-best-credit-cards-for-small-business-owners