8 Ways To Create Engaging Social Media Content For Your Brand

If you are here, you are likely looking to create content for social media that attracts and engages your target audience. 

With over 3.08 billion social media users globally, social media surely plays a vital role in business promotion. However, not every content goes viral or engages a lot of people. 

There are certain types of content that work better than others (in terms of engaging users). 

Let’s look at the eight best ways to create engaging social media content for your brand. 

1. Go for Pictorial Representation

Pictures are more liked and shared on social networks when compared to texts or attachments. Photos also tend to receive more comments than text-only content. That indicates social media users want to see visuals more than texts. 

The chances of pictures getting viral are also high because they are easy to share (even outside the platform). You can leverage the power of data-driven storytelling to effective visualization. 

When designing your brand’s images for social media, ensure that it is unique and represents your brand’s personality. The writing matter should be appropriately placed within the design. 

For example, Mercato, an online grocery delivery provider, makes sure any picture it uploads reflects its brand voice. They also encourage users to engage with their content by adding a question at the end of the post, such as “have you snagged any delicious seasonal fruits from Mercato recently? Tell us your favorite find and tag the store below”.

2. Convert Your Best Content Into Infographics

Infographics are a visual depiction of information intended to provide knowledge to an audience. Infographics are more liked and shared than any other form of visual representation.

Whether you are promoting your products via infographics or sharing valuable insights with your target audience, make sure to add your brand’s logo at the end of the image. 

Include graphs, various colors, charts, etc. to make the infographic unique and more appealing. If you have any previous article, convert it into an infographic. It will be easier than creating new content altogether. 

3. Ensure Your Images Are of High Quality

The photographs that you post on social media should be of high quality.  Never compromise with the quality of the photo when it comes to promoting your brand. 

18% of marketers report finding individuals with designing skills is difficult. 

You may search for images at Google. However, make sure the picture you pick from Google is not “subject to copyright.” You can browse other websites as well that provide royalty-free images, such as Shutterstock and Pixabay.

4. Get More Reviews on Social Media

Your satisfied customers can help you increase your sales at no extra cost. All you have to do is request them to post reviews on your social handle. 

You can also post reviews from your websites on social networking sites.  

Most of the clients, to date, keep their faith in customer testimonials. So these reviews will work as a recommendation and can engage more audiences.

You can generate reviews through social media campaigns also. Then post them from your business web-page.

5. Run Contests on Social Media

Hosting contests on social media is yet another effective way to boost engagement. Announce lucrative deals, offers, or gifts on Facebook or Instagram. Invite more people through emails and paid ads. 

However, make sure that the deals you offer don’t make a hole in your pocket. 

You will definitely get a considerable amount of subscribers. The percentage of people liking business pages to participate in such competitions is quite impressive. 

6. Tag Your Satisfied Customers

Whenever you are posting something on social media, tag your satisfied customers. Your satisfied customers are your best bet to increase real customer engagement on social media. If your loyal customers start to convert to your brand, other customers will start to replicate them resulting in higher overall engagement.

You may tag your known contacts also, whom you find as your genuine well-wisher. 

If you quote any blogger, don’t forget to tag him. This will raise appreciation for your brand and act as social proof. 

7. Include Social Media Icons in Your Email Signature

If you haven’t been linking your social media accounts in your newsletter, you are losing out on a great opportunity. 

Many people think that social networks and email are competitors of each other. Instead, they work together. Adding your social accounts in email signatures might encourage your subscribers to follow you on different networks. 

Also, request your email subscribers to share your promotional content on social media to increase engagement. 

8. Leverage Hashtags to Your Advantage

The most popular trends on social media now are hashtag posts. Hashtags allow you to reach more customers on social media.

You can promote your taglines more than one time with hashtags. Just keep on changing the headers. This is a very efficient way to promote your brand.

Additionally, check trending hashtags in your industry and think of how you can create content that reflects both your brand and niche. 

Prime concerns:

While following the mentioned strategies, you need to remain particular about some matters:

• You need to choose appropriate social networking sites and have to stay active on it. Analyze customer demographics before you decide which social platforms to use. 
• Use social listening tools to identify what your target audience is talking about. You can improve your content according to the different needs of the clients to get a massive number of dedicated buyers.
• Focus on providing information and adding value to your target audience’s lives. They are the initials to design engaging content.
• Create a variety of posts according to the need of the specific social networking channels. 
• Set controllable KPIs. It will help you determine which content resorts best with your target audience. 

Conclusion

The tips mentioned in the article can help you boost engagement in your social media account. Remember, the online community will always wait for your coming up social moves. Read the comments and revert to assist, support, and engage prospective customers. Last but not least, maintain a robust social bonding with your followers.

Social media -DepositPhotos

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source https://tweakyourbiz.com/business/social-media-marketing/creating-engaging-content

Link Building: What an SEO Specialist Needs to Know

Recently, many SEO specialists have thought about expanding the geography of their clients. To work successfully with Google, you can’t do without a strong knowledge of link building. We collected ideas on what links will be relevant in 2021, what an SEO specialist needs to know to work productively with links, and what link building methods they should use.

What Is Link Building?

Link building is the process of getting external links to a website using a variety of methods, from crowd marketing and press releases to outreach and multi-level links. This allows you to improve your site’s position in SERP and get more organic traffic.

For an SEO specialist, knowledge of link building is a prerequisite for professional growth. In many companies, the experience of building a link profile makes it possible for an SEO specialist to apply for a higher salary and job position. In this regard, we don’t mean using only the check my links plugin, but understanding the theory and using it in practice. So, let’s find out what the experts have to say about link building.

What Links Will Be Relevant in 2021?

Traditionally, anchor links from powerful thematic sites will work best. But there are not so many such sites, and it is expensive to put links there, and it is difficult to do this quickly. Besides, the risk of falling under the search engine filter is growing. Therefore, secondary donors will still be relevant: crowd, multi-level links, non-anchor publications.

In the coming years, the following trend in link building will be relevant: the more difficult it is to get a link from a site, the more efficiently it will work. With the right approach, any link acquisition method works.

Methods such as outreach, blogs, redirects, scholarships, donations, press releases, as well as links from educational (.edu) and governmental (.gov) sites. Safe, natural, authoritative are the main characteristics of links that will always be relevant.

The Value of Links for Search Engines

There are two main reasons why links are important for search engines:

1. To search for new web pages.
2. To help determine the place of the page in the search results. Once the search engines have indexed the pages, they can extract the content from those pages and add it to their indexes. Thus, search engines conclude about the quality of the page and whether it deserves a place in the search results for certain queries.

However, search engines pay attention not only to the content but also to the number of links leading to this page, as well as their quality. In other words, the more quality resources refer to your website, the more likely you will raise your site’s position in SERP.

Links as a ranking factor is what allowed Google to grab the biggest share of the market in the late 1990s. Larry Page, one of the founders of Google, invented PageRank, which Google used to determine the quality of pages, so the number of links leading to the site was taken into account. Later, such a metric turned into a powerful signal and has already become widely used as one of the components of the general search algorithm. This method was a fairly reliable way to determine page quality.

Later on, SEO specialists found a way to manipulate PageRank and search results with keywords. This is the reason why Google changed its attitude to links in terms of SERP, so now most attention is paid to authoritative organic links. In this context, the link bait technique is exactly what is needed.

What Is Link Baiting and How to Use It?

Link baiting is a promotion method based on creating and distributing backlinks to a web resource on the initiative of Internet users. The marketers use the content as bait to attract users, so these users are motivated to share links on the material that they consider valuable. You can find some link baiting examples by following the link.

A link baiting method is an effective tool for website and online stores’ promotion. It can appear in the following forms:

•  Product reviews;
•  Online tests and various checks;
•  Free expert advice;
•  Convenient services and video materials;
•  E-books;
•  Free software.

Link baiting is widely used on social media, blogs, groups, so the post instantly spreads across the network, increasing the website traffic. Link baiting is all about getting natural links, i.e., the links that are placed voluntarily because people like the content and want to share it.

In the SEO community, there are a lot of controversial opinions regarding link baiting techniques. For example, there is a category of people who have a very negative attitude to it, but there are those who consider it as another method of promotion and even compare link baiting with spam. Meanwhile, many people still believe that that link baiting is an excellent panacea.

How Can Link Building Help Your Business?

Increasing the volume of quality links that link to your site significantly increases your chances of getting a better position in search results. However, there are other, less obvious benefits of link building for your business:

1. Building Relationships

Link building often provides coverage to other industry-specific sites and blogs. The main goal of it is to get a link, but it also helps build long-term relationships with key players in a specific industry.

2. Referral Traffic

A good link from a reputable site can also lead to more traffic. In this situation, the link is valuable not only in terms of SEO but also in terms of customer engagement. A good example of this is the so-called guest blogging. Michael Elsberg explained how valuable a guest post can be in his Forbes article.

3. Brand Building

Advances in link building can help a brand build credibility in a specific niche. For example, you can demonstrate the competence of your company through target audience content. Creating content that is based on data from a particular industry is an opportunity to gain visibility in a specific area of ​​business.

Now it is time to draft your link-building strategy. Good luck!

Link Building concept -DepositPhotos

The post Link Building: What an SEO Specialist Needs to Know appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/digital-marketing/seo-specialist-link-building

4 Tips to Picking a Side Hustle That is Profitable and Aligns With Your Skills

I’ve always had a passion for entrepreneurship — well before I ever started Catena Media. After failing to make any real money on side hustles like DJing and reviewing local restaurants, I eventually found my way with affiliate marketing.

I found passion in learning the world of affiliates and building relationships. You see, one of my best skills is networking — and this side hustle of running an affiliate marketing Bingo site was the first time I was able to really turn a profit doing something that aligned with my skills.

Side hustling has come a long way since then, and today’s entrepreneurs have no shortage of opportunities to earn extra money on the side. Best of all, you aren’t just limited to part-time jobs at restaurants or call centers. Thanks to increasing technologies, you can find a side hustle that is profitable and aligns with your skills — and passion.

Here are four tips to help you find a side hustle that fits your interest and expertise.

Ask For More Work From Your Employer

It might sound boring, but a great way to pick up extra work is to start at your full-time job. If you enjoy what you do for a living and your work has extra tasks to complete, consider picking up some additional hours for extra money.

Ask your employer if there are opportunities to take on more work — even potentially outside your day-to-day role. Not only can this technique help you earn some additional money, but it might open more doors and show your company that you are committed to growing with the business.

Most employers are willing to contract work to their employees; especially those who are performing well.

If your current job doesn’t have any available opportunities, you may want to reach back out to previous employers to discuss contract work. As long as your full-time job doesn’t have any restrictions for working with competitors (assuming your old job was in the same industry), you may be able to leverage past working relationships to find a side hustle.

Look at Going Rates For Different Gigs

One of the major caveats to finding a side hustle is that you want it to be worth your time. While you might love playing poker, it can be hard to turn that into a legitimate side hustle.

Instead, you want to find a way to actually earn real money from your side hustle. A great place to start with knowing whether a side hustle is profitable is to look for going rates online for that task or job. You can research pricing through freelancing platforms like Upwork or look for rates on other websites or research reports.

Most side hustlers tend to find work online. While you could become an Uber driver or Airbnb host, the majority of freelance workers are turning to online skills like writing, web design, or helping as a virtual assistant.

When you’ve narrowed down a few gigs that you like, start researching that job and determine whether it’s something that you can legitimately earn revenue doing. While money isn’t everything, if you are deciding between two jobs that you enjoy and one earns more than the other, that could be enough to sway your decision.

As with everything in life, if the time you’re putting into it isn’t reciprocated with an equal or greater value, then you probably shouldn’t be doing it. Knowing the rates for work can help you as you grow your side hustle — and even if you do decide to start out doing free work (which is a great way to land leads), you should always know the value of the work you do and be willing to stand by it whenever necessary.

Be Honest About Your Skill Set and Commitment

Anyone who knows me will tell you that I’m not the most organized person. Knowing that I struggle with an organization means that I would make a pretty lousy virtual assistant. However, I love networking and talking to others — so sales is right in my wheelhouse.

Before you pick a side hustle, take a few minutes to reflect honestly about your expertise and your pitfalls. You may even want to write them down or answer questions such as:

• How many hours a week do I want to work on this side hustle?
• What are some activities that I enjoy doing?
• Can any of these earn me consistent income?
• Is there a demand for any skills or expertise that I have?
• If not, are there ways for me to learn a new, profitable skill?
• What am I willing and not willing to sacrifice with this side gig?

Equipped with this information, you can now take a deeper look into what side hustle makes the most sense. It’s important to remember that when you take on a side gig, you are taking yourself away from other activities. This opportunity cost should not be taken lightly, and it — along with many other considerations — are important for you to weigh when deciding on a side hustle.

The more honest you are about side hustling, the more you’ll enjoy it.

Know-How to Get Started

Most of the tips above are focused on research and self-reflection. However, now that you’ve decided on what side hustle you want to do and you’re confident that you can earn money doing it, it’s time to get started.

When it comes to landing side work, don’t try to reinvent the wheel. Start by researching the most accessible platforms for your skill. For most side hustlers, this will mean joining a freelancing site like Upwork, Fiverr, or Freelancer. These, and many other platforms, allow you to sign-up, create a platform, bid on projects, and manage work directly within their system.

While these freelancer platforms often take a percent of your pay for the convenience of their service, it can be an excellent option for those who are just getting their feet wet with freelancing. Eventually, after you have built a portfolio of work and established a consistent client base, you could try branching off on your own and starting a website for yourself.

Regardless of how you get started with your side hustle, the important part is that you jump right into it. Don’t be afraid to join Facebook groups, scour job boards, or pitch companies (including your own) for work.

Starting a side hustle is a great way to build your financial stability and professional expertise. While you may be completely satisfied with your traditional 9-5, what could you do with an extra $200, $500, or $1,000 a month? My guess is that most people wouldn’t mind putting in a little extra work for some disposable income.

If you do decide to take the plunge and become a side hustler, keep the four tips above in mind so that you can not only find freelancing work that is profitable, but you can also make sure that it aligns with your skills and interest.

Erik Bergman is an entrepreneur that made his name through his marketing company Catena Media. Today Erik’s big passion is Great.com which he also founded, with the idea that all profit will go to charity. Learn more about Erik.

Pocket Money -DepositPhotos

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source https://tweakyourbiz.com/growth/personal-growth/profitable-side-hustles

How COVID Forced Innovation in Digital Manufacturing

As the third decade of the 21st century opened, technological innovations such as artificial intelligence and the Internet of Things were poised to revolutionize supply networks. Then along came a pandemic the likes of which we have not seen in a century. Without a doubt, short-term productivity was rocked to its core. However, it does seem as if there might be a silver lining hidden in the coronavirus cloud.

Changing Work Styles Prompt Flexibility

Once governments and company executives recognized the seriousness of COVID-19, safety concerns compelled many to shift to a remote-only work model. As a result, people who had never fully embraced the internet had no choice but to hone their skills if they wanted to keep their jobs. At the same time, many were also coming to depend on e-commerce for their shopping needs as well as virtual solutions for off-hours entertainment. With more and more people comfortable with the digital milieu, it became easier to also incorporate it into the work environment.

Crises Lead To Innovative Solutions

During the height of the U.S. lockdown, both consumers and companies had difficulty procuring the supplies they needed to function on a daily basis. While individuals learned the value of creativity and teamwork to get the goods they needed, manufacturers found that innovating new solutions was the answer. Some, for instance, had been accustomed to relying totally on China for the components they used to build their products. Although many of them were unable to buy electronic components here in the United States, some were successful at getting the supplies they needed from other parts of the world or, alternatively, even made them themselves with 3D printing technology.

Global Crisis Demonstrates the Importance of Diversity

It was a harsh lesson to learn, but COVID-19 led to a worldwide awakening that cemented the conviction that manufacturers needed to diversify beyond China. No matter what the cost, industry could not afford to put all of its eggs into that particular basket. As the pandemic trudges on, companies in all sectors are finally beginning to collaborate with each other in an effort to find resources and arrive at logistical plans that incorporate other regions into their production and supply chains.

Hope on the Horizon

One hopeful source of supplies for a number of industries is the Indo-Pacific region. It contains half of the world’s population and has made great strides in recent years to foster a more secure, business-friendly environment. In addition to opening the world’s eyes to a China-centered lack of diversification, the pandemic may also encourage industrial players to collaborate with these nations in the developing world to promote non-Chinese supply options.

Without a doubt, the coronavirus devastated the world on numerous levels. However, the tsunami of change it engendered also shook companies out of their slumber, forcing innovation and diversification and jolting them out of their toxic dependence on China. Only time will tell just what changes hold fast and which do not, but it seems quite clear that we will never return to our pre-pandemic state.

Assembling a circuit board -DepositPhotos

The post How COVID Forced Innovation in Digital Manufacturing appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/technology-trends/digital-manufacturing-covid

Expenses Incurred While Running a Business

Once you’re a couple of years in business, almost all of your expenses will be deductible. However, as you build your business from scratch, your write-offs will be only limited. In either case, budgeting and tax planning are two of your most important tasks as a business owner. In order not to overspend or have to apply for extra loans, you must take that step early on to avoid any financial complications down the road. If you don’t want to get into trouble when making payments, here are the most important expenses you’ll need to keep an eye on.

Marketing Expenses

While there’s no direct answer to how much a business should spend when it comes to marketing expenses, there still needs to be a general estimate. Marketing will constitute a large portion of your company and is the reason why you’ll garner brand visibility, so you must spend an adequate amount of money on your marketing campaigns without exhausting your budget. Usually, startups only need about 20%-25% of their revenue for marketing costs, while established businesses need only 10%-15% of their revenue. There is more than one way with which you can promote your business. For instance, you can go for affordable marketing strategies such as SEO, or you can try more costly options like Pay Per Click (PPC) advertising. This percentage will also depend on your company’s circumstances, your target audience, products, and location.

Equipment, Furniture, and Machinery

You should also deduct the costs of buying things like office furniture, machinery, shelving, or any item that is expected to last longer than a year within your office. This equipment is considered capital assets and, therefore, must be depreciated (i.e., pay for their costs over an extended number of years). However, some equipment like transportation vehicles, passenger cars, or any equipment that is purchased for recreational purposes, are considered listed property. This means that you must keep your business and personal costs separate.

1099 Deductions

Navigating through your 1099 taxes may not be as easy as you expect it to be, as you will need to research and study first before you can actually track and calculate these taxes. Luckily, there are a number of ways to help you track 1099 write offs, like using an expense tracking app or a 1099 excel template, which you can find online for free. But first, you will need to know the expenses that are subject to 1099 deductions. Here are some examples.

Car Expenses and Mileage

Mileage and car expenses offer one of the most sizable write-offs, as you’re allowed to write off any driving you do while on the clock. For example, you can write off any driving you do for meeting clients, traveling out of town for business, and working between gigs. Normally, there are two ways with which you can track your mileage: the standard mileage rate, and the traditional method. However, the standard method is more used now, as it factors in gas, maintenance, insurance, as well as depreciation. You can easily keep track of your business miles and multiply this amount by 0.575.

Home Office Expenses

This is yet another aspect that will offer a great number of write-offs that will prove beneficial for you if you’re running your business from your house. You can count a portion of your house expenses as a tax write-off; however, there are two conditions you need to use this type of deduction: your house must be the primary place of business, and your workspace must be used exclusively for work, so if you work outside your house, for example, you can’t count this as a deduction. You should also have a space that is exclusively dedicated to working, like a home office or a desk in a room that is used only for running a business.

When it comes to calculating these deductions, you have two options: the simplified method, and the regular method. The former is used by multiplying the square footage of your house by 5. The regular methods entail tracking all costs related to your house and determine the amount you need to allocate for your home office by using the form 8829.

Health Insurance Premiums

You can count both your health insurance plan and that of your spouse’s as a tax write-off, but, as you may have guessed, there are two conditions for that. The first is you must be paying your plan, and the second is your spouse is not benefitting from a health insurance plan of their employer. Self-employed individuals may also be qualified to write off their health insurance premiums, but they must not be covered by their spouse’s employer-sponsored plan or have another job.

Insurance Costs

Insurance is another factor you need to take into account when making a budget plan. There are a couple of business insurances that you must have. For instance, general liability will protect you from a variety of claims like property damage and bodily injury. General liability is usually combined with the Business Owners Policy (BOP), which also includes property and liability coverage. You must also purchase a workers’ compensation insurance, as it will cover medical expenses, a good portion of workers’ lost wages, and rehabilitation and death benefits. After you get these two, you can think about getting other types of insurance, like business interruption and credit insurance.

Maintenance Expenses

As your business kicks off, you will have to handle extra costs, like general building and equipment maintenance, for example. You might also have to pay for other maintenance expenses such as lawn mowing and snow removal, so you must make an estimate of these potential costs and factor them into your budget plan. Another way to handle these expenses is to depreciate them, but make sure that you consult your tax professional first before taking this step.

With that said, you’ll have a better understanding of your expenses and your business’s financial situation. It is often difficult to handle expenses and taxes, especially that some of these expenses can’t be accurately guesstimated, which can negatively affect your finances and overall revenue. For that reason, you must always allocate an amount of money for any miscellaneous expenses in your budget and tax plan.

List out the expenses -DepositPhotos

The post Expenses Incurred While Running a Business appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/business/business-finance/operating-expenses

11 Methods for Boosting Online Sales

Boosting sales and increasing revenue should be the goal for every business, but many are afraid to implement certain methods or don’t know how to.

However, it can be straightforward, and some necessary steps can drastically improve your bottom line. You will even find that some features increase your revenue and improve your overall customer satisfaction by making their lives simpler.

This list of 11 ways to boost online sales is in no particular order, and they are all effortless to carry out.

11 Methods to boost sales online

Site speed

Every second you make a potential customer wait, the more income you will lose in lost sales. Customers these days are impatient and for a good reason.

If your website is too slow, you likely have a competitor whose website is faster and slicker than yours and very happy to usurp your customers from you. You can boost the speed of your site, and perhaps the most important is making sure that you use a high-quality hosting company.

If you don’t know where to start, you can check out hosting aggregation sites like FortuneLords.com, who help find the best hosting deals.

Honesty is the best policy

We all tend to somewhat overinflate our products; after all, they are the best in the world, right! This may be true, but you must take care of your sales copy and try not to be too hyperbolic in your descriptions.

Today’s online shoppers are savvy enough to see through any kind of marketing nonsense, and any whiff of shady copy will send your trust plummeting. As they say, it is difficult to gain confidence, but easy to lose it.

User testimonials

Some people just need a nudge before they are comfortable parting ways with their hard-earned money. This is perfectly understandable, but how can you achieve this without being overly pushy?

By using real customer testimonials, or ratings in your products, you will hopefully convert those who aren’t quite sure. Obviously, make sure that your product is top-notch so that you don’t get any negative comments or reviews!

Create urgency

Although this may sound like a contradiction of the second point, you can sincerely and transparently create a sense of urgency.

For example, you could promote a special offer that lasts a few days, giving a 10% discount on the total cart amount. This can help to give your business a short-term boost. Nonetheless, you should make sure to use sparingly and preferably only during special occasions like holidays.

Less is more

I’m talking about choice here. The result of too much choice is often a lost customer. Put it this way, do you prefer to eat in a restaurant that has an excellent, clean, simple menu dedicated to a specific niche, or one where you can get sushi, roast lamb and Thai green curry?

Obviously, there are outliers to this theory, such as Amazon, etc. Still, they have the clout to pull off some fantastic A/B testing that is entirely out of the realms of possibility for small businesses.

By reducing the number of products you offer, particularly on individual product pages, you will increase your website’s stickiness. It is far easier to convince someone to buy 1 thing rather than multiple products.

Let them checkout easily.

In a similar vein to the previous point, by keeping your cart and checkout simple, you will reduce cart abandonment. Now that isn’t to say that you shouldn’t attempt to upsell at this point, but you need to be careful about it and make sure that any impulse upsell can go directly into the cart without leaving and visiting the product page.

To maintain integrity, you can add a “quick look” method that allows them to see some select details without leaving the cart page.

We buy with our eyes

Following on from the restaurant analogy earlier, we also buy with our eyes in the same way that we eat with our eyes.

A terrific image could be the tipping point for someone to decide to buy. Investing in exquisite images will pay dividends going forwards. You could hire a professional photographer for this task, or you could make them yourself.

However, a pro will be able to advise on composition and give you the full catalog of raw images plus the final edits.

A fantastic photo can have substantial file sizes, so to keep your site speed healthy as per the first point, you should reduce the dimensions and compress them before uploading them to your site.

Consistent branding

If you have ever visited an online store and seen many different brand colors and graphics, you should already know that it can be jarring enough to make you leave. Consistent branding makes your site look professional, but it will also add an air of trust that is missing too often.

Have a great FAQ section

A Frequently Asked Questions (faq) section is vital to building trust with your audience. However, it also serves another purpose: it will ultimately cut down on your customer service work. By answering as many of the more straightforward questions you can with an faq section, you will cut down on the number of emails you will need to respond to.

Shipping and return information and accepted payments are just a few of the questions that you should include answers to. If you have already been operating for some time, you can also include any other relevant matters that customers have previously asked, thereby preempting them by using your own data.

Create an email list

An email list is an invaluable commodity that you should be building right from the get-go. If you have a list of verified emails from willing customers, you will be the proud owner of some seriously hot leads.

You could offer anything to get them to part with their email address, but it is common for eCommerce sites to provide some kind of exit-intent discount if they purchase something. This way, you are winning back a potentially lost sale, and also collecting their email in the process. If they have bought your products before, it stands to reason that they will do so again if you email them new offers. Make sure to use sparingly.

The post 11 Methods for Boosting Online Sales appeared first on Tweak Your Biz.

source https://tweakyourbiz.com/marketing/digital-marketing/boost-sales

How to Create Awesome Newsletter Campaigns For Autumn

Autumn is the best time of the year. As the weather starts transitioning from summer to winter, nature too starts turning into a multi-colored work of art.

It’s that time of the year when people love spending time at home with their loved ones and planning what to do for the festive season that’s about to start soon.

Plus, Fall offers great opportunities for celebration. Starting from Halloween to Thanksgiving, followed by Black Friday, Cyber Monday, and leading into the most joyous day of the year, Christmas, the list is long. With celebration comes shopping time, making it a great season for marketers too. It’s the peak time for businesses to boost their sales and increase their conversions.

So, if you want to take full advantage of this season, you need to strategize on your newsletter campaigns for the autumn, way before the season starts.

Here are some great ideas for creating effective newsletter campaigns for autumn that show results.

1. End of Summer Sale

Autumn marks the end of summer. If your business is about fashion and apparel, it’s the time of the year when you start adding new stock to your store. While you can have a section to display your summer collection, you may not receive as much attention for it as your winter collection will.

The best way to deal with such a situation is to run a clearance sale. People love sales and when they hear about it, they will automatically crowd your store to make a purchase. Your newsletters can be a great source for letting your subscribers know about this sale. Talk about it in detail and excite them with the offers you’ve got for them.

2. Back to School Sale

After the long summer break, students prepare to go back to school in full swing during this time. People start collecting all essentials that students might need in class. This includes all kinds of things like notebooks, textbooks, erasers, pens, pencils, lunch boxes, school bags, etc.

So, use the occasion to create an amazing back to school newsletter campaign. You can do that by sending out your emails just before the schools reopen and remind people of the things they might need to buy for school.

If your business deals with stationery goods, you can also remind them of the products you sell. To attract more customers it can be very effective if you tell them about the discounts you’re offering.

3. Share Your Recipes

The most enjoyable part about the holidays is the mouth-watering food that’s prepared in every household. People take a lot of care to prepare the best recipes they can for their loved ones who visit them during this time.

If you have a food-based business or if you have a food blog, sharing your new recipes can be a great idea for your newsletter campaigns. You can talk about the importance of food during the holidays and then add links to the most popular recipes on your blog or website.

People will love reading such content and if they like it they might even share it with their friends and family.

4. Encourage Some Outdoor Activities

Autumn is also the best time to indulge in outdoor activities. Especially with the shift in the season, it’s a great time for activities like camping, hiking, sightseeing, etc. Because of the pleasant weather, people also love going on holidays and vacations during this time.

So, if your business is about conducting tours, hotel bookings or reservations, and organizing outdoor activities, this is the perfect time to gain attention in the market through your email newsletters.

Start an email campaign talking about your plans for the season. Give some irresistible offers that people fall for. You can also share tips on how to pack for autumn vacations, what clothes to wear during your holidays, essentials to carry when you’re camping, etc.

5. Offer Tips to Help During the Holidays

People love shopping during the holidays. Whether it’s for gifting purposes, decoration, or food, the market is always full of buyers. But, they might need some help figuring out what to buy or how to hold a great holiday party. So, offer tips to help them out.

For example, you can begin by sending out some spooky Halloween themed newsletter campaigns sharing creative Halloween decorating ideas, with product recommendations. Combine a hint of horror with some humor in your content to make it more engaging.

You can also share ideas about how to celebrate Thanksgiving this season. Share decor and gift ideas, what to wear during the festivals, and similar content that captures the reader’s attention.

Aside from giving decorating tips, be sure to offer your subscribers some great deals.

Offering discounts to your customers is a wonderful way of attracting more sales. Everyone loves discounts and offers. When shoppers know that you’re offering your products and services at a lesser price than your competitors, customers will automatically flock into your physical or online store.

6. Prepare Your Audience For The Winter

As autumn approaches its end, winter starts marking its presence. So it’s time for people to get ready for the winter fashion and wear cozy clothes to keep themselves warm.

People start wearing boots in place of sandals, light cotton fabrics are replaced with woolens and flannels. Basically, there’s a complete change in how people dress.

If you have a clothing or fashion brand this is the best time to unveil your new winter collection. Use your email newsletter campaigns to tell people about it. To make it more interesting you can add fashion tips and tricks to your newsletter which can help them rock the season in style.

Autumn is a great season to grow your sales and increase your conversions. But you need to know your tricks for creating a successful marketing strategy.

Newsletter campaigns can help you reach out to your target audience directly without the help of any third-party platform. So make use of this opportunity wisely and do your best to maximize your business revenue and build stronger relationships with your potential and existing clients.

Woman in fall park with tablet browsing internet -DepositPhotos

The post How to Create Awesome Newsletter Campaigns For Autumn appeared first on Tweak Your Biz.

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