How to Design a Winning Social Media Content Strategy

In this digital era, most customers are active on one social media platform or the other. They often visit a brand’s social media pages and websites to confirm their credibility before making a purchase. Social media is indeed a great marketing tool regardless of your budget size. Facebook, Instagram, and Pinterest are some of the platforms that support social PPC with the ability to convert leads into customers. “It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.” Belle Beth Cooper, Fast Company.

Clearly, smart content marketers have long realized that crafting and sharing content alone isn’t enough. As a result, they are always on the lookout for ways to design a realistic social media content strategy that produces excellent results. Here are eight foolproof steps that must be taken into consideration.

1.   Develop well-defined goals and objectives

Many marketers usually make the mistake of delving into social media without a plan of what they intend to achieve. This can lead to frustration and the cash invested into it may go down the drain. The bottom line is to have around two or three clearly defined goals that align with the fundamental business goals. After creating the goals, remember to set realistic objectives too.

2.   Identify a target audience

Building a powerful social media strategy basically involves sharing appropriate messages with the right audience. The fact is that your content won’t appeal to everyone. The ideal approach is to create a succinct profile of your target audience that includes their income, age, demographics with other important details.

3.   Create a content plan

A powerful content plan is essential for delivering highly engaging content from time to time. In addition, all

4.   Decide on the best social media channels

It’s obvious that each social media platform work differently and not all of them will be effective for your business. Find out what each platform requires before deciding on the best ones. Working with influencers is one of the latest trends in social media marketing. It offers brands and marketers the opportunity to reach a broader audience in no time. Discovering influencers isn’t that difficult as they are already established and active on social media.

5.   Have a mobile friendly website

Around six months ago, Google announced that it will be rolling out a new mobile-first index. This implies that the tech giant is poised to make changes to the way sites get ranked in the search engine result pages (SERPs). The importance of developing a mobile-friendly and responsive website can’t be underscored. The 21st-century consumers often surf the internet with their hand-held devices. As long as social media will be used to promote your website and blog posts, designing a mobile-friendly website is a no brainer.

6.   Follow your competitors

If competitors can be observed closely, they can be an unlimited source of fresh insights to improve and position your brand. As you follow them on social media channels, take note of how they craft their content and the other things that they focus on. This can go a long way in creating an original brand voice and engaging messages that will resonate with the target audience.

7.   Hire an expert

Due to one reason or the other, handling all your social media accounts can be a daunting task. In such a situation, a professional social media expert will come in handy. They can be found in your networks or through referrals. Their tasks normally include creating and sharing content on social media and they also work on improving brands’ social media profiles using the available data.

8.   Test and measure metrics regularly

The surest way to discover the best approaches is through regular testing and measuring metrics. Creating a social media content strategy is useless if marketers make no move to test and measure metrics. The quickest way to handle this is by going through the engagement metrics for each post across different platforms. More so, optimize landing page reports and endeavor to include campaign tracking to every link that is posted on social media. Valuable tools that are useful for measuring and analyzing metrics include Hootsuite, Buffer, Klout, Bird Song Analytics and BuzzSumo.

Be prepared to learn from personal mistakes and those of your competitors as they are inevitable. Obtaining satisfactory results are bound to take time, but it’s really worth the effort.

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