How to Increase Social Signals for Your E-commerce Website

Social signals refer to the total shares, likes, and overall social presence of a website. Social media platforms are not only for marketing but also improve the ranking of your website in Search engine results. Thus, creating social signals is paramount.

The positive effects of social signals on SEO are undeniable. They play a significant role in the organic rankings as well as promoting your brand social proof. They improve brand authority and increase the legitimacy of your website. Without a doubt, social signals are a big deal in SEO.

Here is how to Increase social signals for your e-commerce website.

Create a social media profile

It may sound obvious, but this is the first step you take if you want to increase your social signals. Create accounts on as many social networks as possible and maintain an updated profile on them. These platforms include Facebook, Twitter, LinkedIn, Pinterest, or Snapchat.

Create unique content on them and avoid copying content.

For instance, do not copy something you posted on Facebook and paste it on another network. Every social platform has a different target audience, and thus you should change a text to fit the needs of followers on each.

Provide quality content

People have an affinity for entertaining and inspiring content. Create content that is entertaining, informative, and focused on providing solutions to problems of your potential customers. Relevant, unique content always drives positive interactions. Provide original and fresh content by varying the way you publish it.

You can create a company blog on your website. People love to get free information, and as such, a blog has the ability to go viral as your visitors share it across networks. Don’t ignore the power of visual content. Use images, GIFs, videos, infographics, and live streams to gain more signals.

They are a good way to communicate your content a lot faster than ordinary texts or paragraphs. Hire an expert in copywriting to help you create and manage your content.

Post regularly

Stay active on your social profiles and on your website by publishing regular posts and giving real-time feedback. It is required to do so if you want to increase your website’s social signals. According to research, 60% of marketers create at least one piece of content daily.

For example, lifehack.org publishes new content every day while Huffington post publishes a blog every few seconds. Don’t put too much focus on the quantity you provide that you forget about posting quality content.

Remember to aim at making your posts consistent. For example, you can put a schedule where you post after a particular interval or at a specific time of day. Hack into the proper timing of publishing posts to get more interactions.

Get partnership and influencer marketing

When other relevant websites link their content to your site, your website ranks higher on the SERP and obtains more signals. Partner with other brands in your location and request them to share your posts in their social profiles. However, it goes both ways! Share other people’s content, comment, and follow blogs that interest you. Link other websites sources in your content and share it on your social platform.

Alternatively, you can look for an influencer to share your content on their site or social profile. Influencers serve as social proof and also promote the credibility of your brand. You will be surprised by the large number of followers that will be sharing, following, and retweeting your content. It is, therefore, necessary to make content that is shareable and linkable.

Give incentives to share your content

Incentives such as periodic giveaways, coupons, or discounts are excellent ways of increasing your social signals for your website. Come up with a strategy where users get discounts if they share your content with their friends.

You can offer something exclusive in return to sharing your content as well. Recognize and reward your superfans and they will carry on your message to their friends. Experiment on different incentive tactics to find out which one attracts more signals.

Include Call-To-Action buttons

You must have buttons indicating the action you desire your visitors to take. CTAs make it easy for prospective customers to share your content by simply clicking a button instead of having to copy-paste an URL. Use clear and compelling CTAs that point the direction you want users to take action.

Ensure the CTAs are strategically placed. For instance, put them at the top of your blog where it is hard to ignore. They give users an opportunity to share your content with others, hence gaining more signals.

Feel free to ask people to share your content

Directly ask your users to share your content especially when you have created a great piece of content. Encourage them to follow you on your social platforms. Invite them to drop a comment after reading your blog post. You will find out how many dedicated followers are willing to do what you are asking of them. In fact, there is a 400% chance that most users will share the content.

Conclusion

Although there is uncertainty as to whether social signals have an impact on your website SEO or not, it is good to be ahead of the game in this dynamic marketing world. You never know when Google’s algorithm might choose to adopt social signals as a ranking factor. What are you waiting for? It doesn’t hurt to obtain high quantities of social signals for your website. On the contrary, the benefits you reap from social signals are countless and worth it. However, don’t use social signals in isolation. Mix them with other factors that search engines use to rank websites for better results. It is time to get started! Create social signals today!

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