To make it online as a business, you must have realized the importance of social media and the magic it does when it comes to marketing. There are several social media accounts but some stand out more than others, you only have to find out which ones sell your idea better. Current statistics show that there are about 1 billion Instagram users globally. A lot of businesses to date have an active Instagram account they use to update their clients and even attract new ones.
On such a platform, a simple mistake could cost you greatly. Your competition is most certainly online and you would not want to give them a loophole to manipulate by making a mistake online. Since Instagram has grown to be global as a digital marketing scene, getting Instagram promoters or experts can really help you cover miles online. They not only help you get your posts right but they help amplify your customer base and post meaningful content online. The following are among the most common mistakes that we do today that cause our Instagram posts to fail.
Buying both Followers and Instagram Likes Too
Lies have been churned up on the most effective technique of gaining followers on Instagram. People have gone to the extent of paying users to like their posts, well who are we fooling? This might have worked for an influencer you know but it is definitely not the hack you need to make it big online. The bribed-audience may never interact with your product or service in the way your natural audience would have.
There will also be offside to the number of likes you get and the followers you have on your account. This is among the common mistakes businesses make every day and fail to get better results. Money can surely buy you everything but not in this case with your posts and followers. You can alternatively use high-quality content, catchy and HD pictures and conform yourself to Instagram marketing ethics to improve your fan base.
No Link in Your Bio?
Traffic matters in your business regardless of whether it is online or offline. How could you possibly make sales when you have no audience to sell to? That is the reason we strive to market our content to more people and audiences globally to improve traffic. No actual link in your bio is a mistake many businesses on Instagram do. Most businesses have overlooked the need for a call-to-action in their bio and that is where they go wrong.
Create one or more call-to-action or links and include them in your bio. Help the Instagram users access more information on your business or services especially when they are specific in their searches. Remember different links on your bio improve your conversion rate online and more customers. Facts have it that at least 30% of different Instagram users made a product purchase after first learning about it online.
No Profile Picture in Your Account
This goes for all social media platforms in the world today. Nobody wants to follow a lackadaisical account today especially one without a profile picture at least. Lack of a profile picture on your Instagram page is the ultimate display of carelessness. Let your followers identify with you or your brand at least. Edit your profile today and upload a decent profile photo of who you are as a business or what you do. Remember you may never gain new followers with no profile picture and you also risk losing the few that you may have gained before.
Making Your Instagram Account Private
Keeping an account private has always defied the odds. It is crazy how you can have a private social media account and expect to get more followers still. Any potential followers you may have gained gets turned off by the ‘send a follow request’ first before getting to follow your page. What actually happens is most businesses rarely have time to go and approve follow requests which slow down your account’s audience with time.
Secondly, Instagram users prefer to follow what they see or find out more on your page as they go. Keeping your account private denies them the chance to catch a glimpse of what your Instagram account is actually about. Always ensure that your Instagram account is on the public by changing the feature on your settings.
Using Too Much and Popular Hashtags for Your Posts
Hashtags are very important in amplifying your visibility on various social media platforms. Using a lot of hashtags can really work for twitter but not for Instagram.
This is not to mean they are not relevant on Instagram but overusing them may just take things south.
Did you know that you can use almost 30 different hashtags for your posts? A recent study, however, depicts that Instagram posts with 8 to 10 hashtags tend to do better in terms of likes than those with over 20 hashtags.
The relevance of the hashtags also matters a lot to your audience. Do your keywords and hashtag research well to improve your relevance. You would not want to come off like posting about your puppies on a food hashtag. Use well-known hashtags but try to be unique and avoid overusing them.
Over-Involving Influencers
Influencers can help you increase your customer base but what happens after can truly be disappointing. After getting many followers, it is your vision that the audience interaction amplifies too. With influencers, this may not happen as the new followers may feel that your product is being imposed on them. Be different and willing to get the work done to attract your own natural (organic) audience. You stand to do better by getting followers based on a real interest in your product that getting followers brainwashed to follow you on Instagram. We are sure you have been a victim of such an incident in the past.
The post Failed Instagram Posts? Reasons and Solutions You Need to Know appeared first on Tweak Your Biz.
source https://tweakyourbiz.com/marketing/instagram/failed-posts-reasons
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