Digital marketing can take time to get right, particularly if you are new to the process or you have just begun using a digital marketing company to help you achieve the best results. Whether it is SEO, PPC or a combination of both that you are after, this can help you to climb the SERP rankings and appear above competitors. In this article, we will be giving you the beginner’s guide to marketing techniques you can use to boost online search visibility and brand awareness as a whole.
Search Engine Optimisation (SEO)
SEO or search engine optimization is the process of optimizing content to play towards Google and Bing Algorithm changes. By optimizing the website loading speed, technical issues and other key elements of your website, you can then begin to increase links and boost your site in the SERP results. Though this takes time to implement correctly, SEO can give you longer-lasting results due to the changes that have been implemented and the ongoing technical work being completed that plays into the Google Algorithm changes.
Pay Per Click (PPC)
Pay per click is a marketing strategy that involves targeting specific keywords. Google Ads is the most popular PPC platform in the world and allows companies to bid on specific keywords for specific terms for the chance to be featured in the sponsored ads bar at the top of a google search. Though the bid does change depending on the difficulty of the keyword, you have complete control over what keywords you choose to target as well as the budget that you spend on each one. This is important to the campaign as this can then be altered with ease throughout the campaign to help improve overall results.
Social Media Marketing (SMM)
One of the most recent developments in the world of marketing is social media marketing. Whether this is creating content on twitter or making tailored ads for your Facebook pages, this is the perfect way to grow a business online. The more engagement you get from each specific post the more you are boosting the reputation of your business as a whole. This is key to the success of your company as a quick response time will help to boost the business and maintain a healthy relationship between you and your customers.
Email Marketing
The final digital marketing technique that is highly beneficial and is commonly used by a number of digital marketing agencies is email marketing. This is the process of advertising through email and even remarketing encouraging people to try a service or buy a product. In order to get the best possible outcome, it is important to customize the subject line as well as the content to ensure you get the best possible outcome. If done correctly, you will see a large amount of engagement and even some conversions as a result of a successful email marketing campaign.
Whether you are implementing SEO, PPC or a social media campaign, you can be sure to get the growth that you want for your business in the space of a few months. Which od these campaigns will you be implementing?
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source https://tweakyourbiz.com/marketing/digital-marketing/beginners-guide
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