Search engine optimization is one of the biggest traffic drivers for any business, even in the decentralized world of blockchain and cryptocurrency. Moreso, it takes a business with an adequate understanding of its rules and benefits to get maximum productivity from it.
Many modern businesses are using the Blockchain model. Through this model, Blockchain acts as a shared database that contains information that can be stored securely and accessed at will.
Many brands and businesses know that they need SEO for their digital marketing, and the benefits they will get from that SEO work being implemented on their behalf.
During an Interview with Chris Rodgers on Blockchain and SEO, he said “ The Algorithms change constantly, but the larger SEO requirement and objectives stay pretty much the same over time. Strategies need to evolve constantly to achieve those objectives”.
SEO will certainly improve a website’s overall searchability and visibility, but why is SEO important to you as a blockchain company?
Organic Search Is Most Often the Primary Source of Website Traffic
An organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day
Being highly visible as a trusted resource by Google and other search engines is essential for you. Quality SEO and a high-quality website take brands there.
Friendly User Experience
Everyone wants better organic rankings and maximum visibility but a few understand that optimal user experience is a big part of getting there.
Your customers know exactly what they want, however not being able to get it creates a problem for your performance.
How Does SEO Work for Crypto and Blockchain Companies?
In the blockchain world, a good SEO helps you appear on the front page of search results when someone searches for your business type or when someone looks for a specific keyword.
The goal with all SEO is to expand your company’s online presence. SEO firms will do this by optimizing your website for many search terms. The idea is to target your website effectively to those terms that ultimately your target market will be searching for. Do not forget that these visitors must be the right sort of visitors. It’s pointless gaining huge numbers of traffic if the traffic is being generated from people who are not interested in your service. This is one of the first criteria to be considered. A great quality SEO promotes a positive user experience, leveraging on it to work in your favor.
After having a good understanding of how SEO works for Crypto and Blockchain companies, let’s take a further step on which SEO strategies Blockchain companies can Imbibe and how it will impact.
Content Marketing
Content marketing plays a crucial role in many search engine optimization campaigns for crypto and blockchain companies. The crypto and blockchain space is exploding with growth, and many companies have tried to establish themselves as authorities in the space by publishing unique, high-quality content. The importance of creating honest quality content that is relevant and helpful to your customers can never be overemphasized. Your content must constantly be up to date. You could bring back content from the past, refurbish it, pimp it up a little to soothe the present time and publish it as a whole new post. Some crypto and blockchain companies have focused on producing unique research
While Google normally notices your new post or URL within a few weeks, according to a study by Ahrefs, most web pages ranking at the No. 1 spot are three years old.
Use Keywords Tools
There are a ton of great tools out there like Moz, SEMRush and Ahrefs and most cost around $100 per month. Yet not everyone has that type of budget or the time to actually use the tool. If you don’t have a team focused on SEO, there are a few other tools you can use that are free, or be paying for. If you have a Google Ads account, you can use the Keyword Planner to calculate the search volume of certain keywords and related keywords. This is a great way to help you prioritize or get inspiration for new content. If people are searching for a topic in some way related to your business, then it is likely a perfect topic for your blog
or YouTube channel.
Although keywords continue to be important to many SEO strategies, your business will only really be optimized when you begin to think outside the box.
Link Building
This is an integral part of search engine optimization. Most crypto and blockchain marketing simply seek links on top authority websites in the same niche. These links give backlinks to the crypto or blockchain companies homepage or a blog post which makes people aware of your services. The more links you have, the better your search engine placement will be. However, you can embark on link building campaigns to help strengthen your visibility online.
V-log or YouTube
If you are posting videos on YouTube, you are on the right path, if you are not, get started.
Your YouTube strategy should be focused on answering super relevant issues or even problem-solving in a user-friendly and interesting way. The main point here is that your video channel is an incredible asset, and more people are searching on YouTube or clicking that “video” button after starting a search. It’s important to include that just as blog posts of longer text rank higher on Google than pieces with less text, longer videos also outperform shorter videos. Crypto and blockchain companies can also consider running Youtube ads which is much cheaper than other social media.
Get Listed
After implementing all those blockchain strategies listed above, you need to get listed.
People search on YouTube, Yelp and map apps for things than just browser-based search engines. You need to have an active presence on them all. The good news is that these podiums are free to sign up for. If you have an office or store location, you should be on them.
Google My Business is also a great way to get yourself listed on maps, and it allows Google to understand how you are relevant to local customers.
If you run a local business, use this tool to your advantage by targeting those who matter. Sign up for Google My Business and every other free business listing sites you can. This will get you tops of the right customers to search and help your positioning on SERPs.
Wrap
The cryptocurrency and blockchain industry has exploded with growth over the last few years. Billions of dollars are pouring into the industry. Blockchain and crypto companies are spending enormous resources on marketing and SEO in an attempt to differentiate themselves from the competition. However, It depends on companies with the right SEO strategies to take a larger part of the lump sum.
The post Crypto and Blockchain Companies Can Gain More Attractions Using This SEO Strategies appeared first on Tweak Your Biz.
source https://tweakyourbiz.com/marketing/seo/blockchain-company-strategies
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